Oudh Al Majoon: Rasasi's premium product launched

Age-old recollections of tradition, in a vivid new fusion of modernity

Dubai, December 24 2007: Rasasi, Dubai's foremost perfumery company, recently launched their latest premium product- Oud Al Majoon - a fine example of Arabic tradition fusing with contemporary dynamics to create an unforgettable ambience, wherever it is used.

'Oudh Al Majoon', a confluence of symbolic tradition and ultra modernity, creates a sense of pride, dignity and self confidence, a privilege to indulge in the most sought after pleasures of life. The high quality Oudh, carefully chosen from among the best sources in the world, blends with floral and musk oils to evoke the essence of pure luxury and controlled exuberance. To carry the feel of the fragrance even further, Oud Al Majoon comes with an accompanying Oudh Al Majoon EDP, for a long-lasting sensory impact, enhancing your moods and exuding a calm, yet passionate personal energy.

The high quality Oud Al Majoon is contained in a beautiful jar of exquisite quality, encompassed in rich packaging that matches the appeal of the fragrance. In a class of its own, this certainly is not a product you may compare with the rest.

Oudh Al Majoon is available at Rasasi stores, conveniently located across the GCC in all major shopping malls and districts. In the UAE you can find them at Mall of the Emirates in Dubai, Marina Mall in Abu Dhabi.

-Ends-

About Rasasi:
Rasasi Perfumery is a leader in the region's retail industry offering a wide range of oriental and western fragrances. With over three decades of experience, Rasasi today also has its own sourcing, as well as research and development facilities to deliver outstanding value and unique blends. To cater to its discerning consumers Rasasi spares no effort in scouring the globe to uncover the finest ingredients for its reputable dhan el oudh oils, and oriental blend perfume sprays. In the western perfumes category, Rasasi has also achieved outstanding success for its creations. Rasasi has a very strong presence with company owned outlets in all the prestigious locations of major countries in GCC region. Also exporting to over 50 countries Rasasi fragrances are available in over 1000 outlets in major fashion capitals across the globe. Founded by the Kalsekar family, Rasasi is headquartered in Dubai's Jebel Ali Free Zone, in the United Arab Emirates, and remains a privately-held family business.

For further information, please contact
Sana Lababidi
Raee Public Relations
Tel: 04 341 5558
Fax: 04 341 5559
Email: sana@raeepr.com
www.raeepr.com