09 February 2010
Abu Dhabi, UAE, February 9, 2010  

News Facts

· Oracle UAE today invited its customers and partners to register for its Global Applications Smart Strategies Tour, being held on 7 and 8 February, 2010 inAbu Dhabi.

· The information-packed event will open with a keynote by Dr. Hassib Jaber, Partner at Deloitte & Touche M.E, who will explore IT's role in 'The New Normal' and how CIOs can thrive in a new, more challenging business environment. Also presented will be the tight link between business strategies and IT architecture, and how leading CIOs have effectively used their IT architecture to not just reduce costs, but also build a platform to support future success.

· Additionally, Maha Muzumdar, Vice President, Supply Chain Management Marketing, Oracle will deliver a keynote session on Smart Strategies: Your Roadmap to the Future, where attendees will be given the opportunity to learn how leading organisations are adapting to change; which trends to watch out for and which smart strategies and roadmaps will work for them - from strategic planning and building customer relationships to risk strategies, workforce dynamics and product innovation.

· At the half-day event, customers and partners are also invited to attend Oracle Applications Unlimited breakout sessions, where they will be able to hear more about the latest developments and innovations in Oracle Applications, including:

o Oracle E-Business Suite: delivering strategic business value with Oracle E-Business Suite Release 12.1

o Oracle PeopleSoft: the value of PeopleSoft Enterprise 9.1

o Oracle JD Edwards: more investment, more releases, delivering more business value

Oracle Customer Relationship Management (CRM): smart strategies for CRM

o Oracle Supply Chain Management: smart supply chain strategies for "The New Normal"

o Oracle Human Capital Management (HCM): execute HCM strategies that show value during uncertain times

o Oracle's Financial Management Solutions: the new standard for world-class finance

o Oracle Enterprise Performance Management (EPM): smart EPM strategies,  the roadmap to management excellence

o Oracle Midsize Applications: rapid implementation, accelerating roadmap execution

· To find out more about the Global Applications Smart Strategies Tour 2010, or to register for the event, please visit: http://www.oracle.com/dm/10h2global/42474_oracle_day_agenda_day1.html?evite=EMEAFM09045134MPP003

Supporting Quote

"The world has evolved radically in recent years, impacting the way businesses plan, operate, execute and work. Our Global Applications Smart Strategies Tour will provide an opportunity for our customers and partners to understand how leading organisations are adapting to meet modern challenges, and how they themselves can adapt their own corporate strategies to better-predict and respond to emerging trends. We look forward to also updating customers and partners on the latest innovations in our Applications technology, and how we can help them overcome the key challenges facing them today," said Joe Chamseddine, Sales Consulting Vice President, MEA, Oracle.

Supporting Resources

o Oracle E-Business Suite

o Oracle PeopleSoft

o Oracle JD Edwards

o Oracle Customer Relationship Management

o Oracle Supply Chain Management

o  Oracle Human Capital Management

o Oracle's Financial Management Solutions

o Oracle Enterprise Performance Management

o Oracle Midsize Applications

- Ends -

About Oracle
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For more information, please contact:
Aly Rifaah
Oracle Middle East
Tel: +9714 390 9000
Email: ali.eltahtawi@oracle.com

© Press Release 2010