The program continues to offer the public a chance to have a closer look at the high quality standards

Dubai, 10 February 2008. Around 800 people participated in the "Open Door" program that is carrying on as part of McDonald's UAE Food Quality Campaign. The program aims at further educating the public about the food quality and the highest safety and hygiene standards applied from farm to restaurant.

The success behind the program is credited to the transparent communication implemented through sharing the whole food preparation process and communicating the ingredients' origin and production standards. Under the tagline "high quality is our standard", McDonald's UAE demonstrated how the food ingredients used to prepare all meals are the same that a mother trusts feeding to her family.

Commenting on the success of the campaign, Rafic Fakih, Managing Director, McDonald's UAE said: "As we have expected, people were eager to participate in the program to see for themselves what goes on behind the counter, and to ask questions they always wanted to ask. This program gave our customers the chance to know more about the highest safety and quality standards applied in all our operations".

Trained McDonald's crew will continue to welcome the public to the program on selected restaurants, and specific dates and timing to avoid over crowding. The comprehensive tour will consist of visits to the different kitchen areas, starting from the back all the way to the front counter, where food is served to the customers.

"We are inviting everyone to visit our restaurants, especially mothers, who will never accept to offer their family but the best quality food. We are proud of the food we serve to our customers, and this campaign is nothing but a credible proof of our transparent relationship with them," concluded Fakih.

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About McDonald's UAE
Operating since 1994, McDonald's UAE today has 52 restaurants geographically located to service customers in many areas, committed to the wellbeing of the society with an active social responsibility agenda and maintaining high quality products served in a safe and friendly atmosphere.

For more information, please contact
Toufiq Othman on 04 3210007,
Fax: 04 3211548
Email: toufiq@promoseven.com

© Press Release 2008