New identity unveiled in line with re-alignment to the Datatec Group and strategic changes made to stay ahead with new technology

UAE, Gitex, 04 October 2004: OnLine Distribution, the region's leading distributor for networking products and solutions in Middle East, Western Asia and North Africa, has undergone a corporate identity change in line with its realignment as a subsidiary of Datatec, an international networking and IT services group with operations in Europe, North America, South America, Africa, Middle East and the Asia Pacific region. The corporate revamp of OnLine's visual identity includes a new logo, new tagline, and a new web site. The new ID will be rolled out through its corporate communications process.

Says Datatec chief executive, Jens Montanana, "This exciting realignment ensures that OnLine is brought closer to the Datatec Group which offers valuable strategic, financial and corporate governance input.  OnLine will, however, have the right level of autonomy to enable them to develop and implement strategies that are appropriate to its businesses in the Middle East.  OnLine is a highly efficient and successful business and will continue to grow while providing world class services to its customers."

OnLine's business partners can expect better than ever services from an improved and strengthened operations team. The company has also restructured its sales team to provide more effective services to its partners. The new ID reflects these changes.

"Change is inevitable and necessary," said Keith Rich, MD, OnLine Distribution. "OnLine is always looking at change in an effort to "stay ahead". It is part of our business philosophy and strategy. This "change" to our identity reflects this - A 21st century look for a 21st century company."

OnLine has expanded its operations and scope of work to include a complete range of products and services that encompass all aspects of networking. In addition, the company offers its partners the services of qualified engineers who help design and implement networking systems that are best suited to its customers' infrastructures.

OnLine hopes to continue to strengthen and streamline its functionality with wider and better products and services in line with its partners' needs.

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About OnLine Distribution
OnLine Distribution Ltd. based in the Jebel Ali Free Trade Zone of Dubai, U.A.E., is a value added distributor of data networking products covering Middle East, Western Asia and North Africa. It is a subsidiary of Datatec, an international networking and IT services group with operations in Europe, North America, South America, Africa, Middle East and the Asia Pacific region.

With over 40 highly qualified employees that have a combined Middle East experience of 250 years, OnLine offers a broad portfolio of network integrated products and services including some of the world's leading brands in networking. The company carries extensive regional support including logistics, network design, and technical support, sales support and marketing programs to both its vendors and channel partners.

OnLine's primary vendor relationships are detailed on the website under the vendors section. OnLine works with each of these vendors to grow their markets in the Middle East, Western Asia and North Africa by giving them access to the region's leading system integrators and supporting them with value added services to enhance their product offerings. OnLine also offers vendors support in rolling out and managing their reseller programs.

OnLine offers its channel partners a competitive edge by providing technical expertise, network design solutions, and assistance in training to develop their overall capabilities.

If you need any more information, please call or e-mail me. I will be available at Gitex from 9am till 5.30pm.

Mita Srinivasan
Market Buzz International FZ-LLC
Tel (Dir): +971 4 3918049
Fax: +971 4 3916692
Mob: +971 50 4561981
http://www.themarketbuzz.net

© Press Release 2004