Dubai, March 26, 2005: Emaar Properties' trend-setting process to provide equal opportunities to purchasers of the company's lifestyle properties was further strengthened when Travo was completely sold out to e-registered clients in one single morning on Thursday, March 24.
More than 4,000 applications were received online from international buyers from Qatar, Bahrain, Kuwait, Saudi Arabia and even as far as the United Kingdom for the mid-rise residential community at the Views which was open only to those registered online on www.views-travo.com
The apartments--in a choice of studio, one, two and three bedroom types--were sold to a pre-determined number of randomly selected e-registered buyers and invited to the launch. A reputable auditing firm, Grant Thornton, adjudicated the selection process.
Naaman Atallah, Director of Sales, Emaar Properties said: "We knew the on-line registration that started with Una, also a Views community, last year, would succeed, but I must confess the overwhelming response for Travo, especially from other countries in the region, completely floored us!
"We received nearly 500 online applications within the first hour of the website going online last week, most of them coming from Saudi Arabia, Kuwait, Qatar and Bahrain. This process guarantees fairness and equal opportunity to everyone, and reinstates Emaar's commitment to serve its customers better. We are contemplating on making on-line registration a regular feature for our future launches."
A concerted radio campaign also assisted in alerting listeners to the simple online registration process. Applicants had to register online and were provided with a confirmation number. Once registration closed, a pre-determined number of e-registered clients were randomly selected and invited to the launch. On the launch day, the customer's name/ number was called and directed to the sales staff that completed the formalities to execute the deal. Purchase of a Travo apartment was validated in the name of the original e-registered client.
Travo is conceptualised for young successful people. It will be home to first-time homeowners, young families and professionals, especially those working in the Dubai Internet & Media Cities, and who are drawn to a vibrant, urban lifestyle. The new Mediterranean-styled community forms part of Emaar's Views development located adjacent to Emirates Golf Club. Amenities for the Travo residents include 24-hour security, swimming pool, resort style pool deck and communal area, communal barbeque, multipurpose room, children's wading pool, parks and walkways.
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Note to Editor:
About Emaar Properties PJSC
Emaar Properties is a Public Joint Stock Company listed on the Dubai Financial Market with an asset base of US$7.7 billion including the land bank. The company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base.
Currently, it has several major real estate projects under various stages of development in Dubai including Dubai Marina, Arabian Ranches, Emirates Hills, The Views, The Meadows, The Springs, The Lakes, Hattan Homes, The Greens, Emaar Towers and The Residences at Burj Dubai. The company also owns and manages the Gold and Diamond Park. Emaar has started construction on its most ambitious project to date, the Burj Dubai Development, which comprises The Burj Dubai, The Dubai Mall, The Boulevard, The Old Town, man-made lakes, landscaped parks, etc. The company also has joint ventures and projects across the region, covering Saudi Arabia, Egypt, Jordan, Libya and Morocco.
While Emaar continues to actively pursue expansion in its core business of innovative, high quality real estate development, it has diversified into related business lines to further build value for its 41,000 shareholders, which includes the Government of Dubai. In line with this corporate belief, Emaar also owns and manages three subsidiaries - Dubai Bank, focused on retail and commercial banking, EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services, and its technology and communications company, Sahm Technologies. Emaar is also the majority shareholder of Amlak Finance, UAE's first mortgage finance company. In 2004 Emaar was included in the Dow Jones Dubai International Financial Centre Arabia Titans Index.
For further information, please contact:
David D'Souza/ Lina Anani
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in
Middle East and North Africa
Dubai,
UAE
Tel: +971-4-3355969,
Fax: +971-4-3356080
E-Mail: info@asdaa.com
Emaar Properties
Tel: +971-4-367-566
Fax: +971-4-367-3705
E-Mail: davidd@emaar.ae
© Press Release 2005
