Dubai - A purchase portal has been launched by The Millionaire Co. (TMC) to facilitate online purchase of postcards and registration for the nation's acclaimed win promotion, Postcard Millionaire (PM). The (PM) concept is organized by Emirates Post and managed and run by The Millionaire Co. to cultivate and promote the use of postcards in the region.
The website will enable customers in and outside the UAE to register their details and create their own account. Once this is done, the account user can purchase PM tickets for AED 20 and register online. Each time customers log in they will have updated information on their page indicating details like number of tickets purchased, tickets registered, order status, draw history and so on. PM packs available for purchase in various retail outlets across the country is priced at AED 30.
The 'subscription purchase' option allows the online buyers to sign up for monthly purchase of PM packs which will be securely charged to the subscriber's credit card. Customers will be able to redeem the free postcards on presenting the print out of their online coupon to any Emirate Post branch. Every transaction detail will be intimidated to the customer by email.
"It is only natural to progress with time and the modern man's preferences are evolving to have everything at his fingertips. Through this website both regional and international customers of Postcard Millionaire will have access to purchase and register their ticket online and redeem postcards by presenting a printout of their purchase. PM's popularity is due to its involvement and reach among its customers and now the win promotion is wholly extensive", said Christian Franzelin CEO - The Millionaire Co.
Participants of PM are eligible for entry into one weekly draw for AED100, 000 and a quarterly draw for AED200, 000.
In addition to the weekly and quarterly draws, every pack of Postcard Millionaire entitles the buyer to 4 postage paid postcards which can be sent to any part of the world. The postcards offer a variety of designs and can be availed from any Emirates Post branch. Winning opportunities are also available through instant scratch and win prizes, which include instant cash of up to AED 5,000, gift coupons and vouchers. Winners are notified by the campaign organisers and draw results are available online. Consumers can also enquire about the winning numbers via SMS, by sending their registered PIN number to 6117.
Aabharan Jewellers is the key supporter of Postcard Millionaire campaign. A dedicated phone line 600 566 566 and website (www.changeyourlife.ae) can be accessed by people interested in finding out more about Postcard Millionaire or the winning numbers.
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About The Millionaire Co.
The Millionaire Co. is a UAE based company specializing in holistic retail marketing expertise, customer relations and promotion management. Creating a unique and winning brand requires intensive and strategic promotions planning. The Millionaire Co. is the first such promotional management agency in the UAE and brings extensive knowledge in logistics, mechanics, distribution, product design, customer behavior, raffles, consumer education and brand enhancing.
About Emirates Post
Emirates Post, one of the most dynamic postal organizations in the region, was converted from General Postal Authority into Emirates Post Corporation on May 29, 2001, under a federal decree. This gave it a mandate to become a commercially vibrant organization providing high quality services to the public and the corporate sector. Emirates Post has developed innovative new services, diversified its offering and established alliances with global postal corporations. Emirates Post has a network of 84 post offices across the country. Emirates Post's diversified offering includes mail fulfillment, utility bill payment services, government services, direct mail, banking, retail services and money exchange & remittances
About EMP
Emirates Marketing & Promotions (EMP), an Emirates Post subsidiary, was launched in 2005 to provide state-of-the-art integrated solutions in direct marketing and promotions. Its core activities include distribution of messages through P.O. Boxes, promotional postmarks for corporate clients; call centre management for companies as well as sales promotions. EMP is driven by a mission to create a direct communication channel between businesses and consumers by adopting global best practices in direct marketing. It has the expertise and technology to provide integrated solutions by managing the entire chain, ensuring that the client's project is delivered with precision and on time.
For more information, please contact
Ancy Alexander
T: +9714 390 3906
M: 050 347 1391
F: +9714 368 8053
E-mail: press@cpr.ae
© Press Release 2008
