Uniquely located in Burj Khalifa, hotel to open on March 18, 2010

Milan; January 31, 2010: The opportunity to experience the "Stay with Armani" proposition is now a reality. Armani Hotel Dubai has unveiled the online booking system that will go live starting January 31, 2010, and bookings can be made in real time at www.armanihotels.com.

Starting January 31, the booking system allows guests to search real-time room availability and book across all room types, including the highly exclusive and one-of-a-kind Armani Dubai Suite. The Armani Dubai Suite is located on level 39 of Burj Khalifa and faces the Arabian Gulf with stunning views of the city and beyond. The suite has a spacious living room, an eight-seat private dining room, private gym, full-service bar and pantry, and two luxurious bedrooms, all equipped with modern amenities.

Other room categories available to discerning guests includes 24 Armani Studios, 44 Armani Classic rooms, 38 Armani Premiere rooms, 36 Armani Suites, six Armani Executive and six Armani Ambassador Suites, and five Armani Signature Suites. All are designed to the highest industry standards, from the room designs to the carefully selected textiles and fabrics to the impeccable service, every aspect of the hotel experience will bear the Armani signature.

Alongside 160 guest rooms and suites, the hotel will feature eight restaurants offering world cuisine ranging from Japanese and Indian to Mediterranean and, of course, authentic Italian. The impressive array of entertainment destinations includes the region's first and only Armani/Privé club and the world's first in-hotel Armani/SPA, alongside Armani/Dolci, a chocolate and sweets store, Armani/Fiori, a flower shop, and Armani/Galleria, an Armani accessories store.

Complementing the hotel and located on levels 9 to 16 of Burj Khalifa are the Armani Residences, 144 luxurious private residences, which like the hotel have all been personally designed by Giorgio Armani.

Speaking of the soon to open hotel, Marc Dardenne, CEO Emaar Hotels & Resorts, says, "Promising the Armani lifestyle not only in terms of aesthetics but also with regard to hospitality and service requires us to have the right people in place. The team that has been hand picked from around the world is currently undergoing a series of orientation workshops. Representing over 50 nationalities, once operational, the team will be world-class in its approach. Moreover, each team member will be a true ambassador of the Armani brand as they introduce and acquaint guests with the Armani lifestyle experience."

Prospective visitors can also register online at www.armanihotels.com to receive further details about the hotel.

The opening of the Armani Hotel in Dubai will be followed by the launch of the Armani Hotel Milano. Other properties underway include the first Armani Resort, planned for Marrakech, and the first Armani Residences villas, scheduled for Marassi in Egypt. Further Armani hotels, resorts and residences will open subsequently in key international destinations such as New York, Tokyo, Shanghai and London.

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Armani Hotels & Resorts was established in 2005 under an agreement between Giorgio Armani S.p.A. and Emaar Properties, with the objective to develop, own and operate an exclusive collection of hotels, resorts and residences in the world's most important cities and holiday destinations. Armani Hotels & Resorts plans to open at least ten hotels and resorts within the next ten years. The GDS codes for reservations by travel agencies for Armani Hotel Dubai are: Sbare (AI 117453), Apollo/Galileo (AI 89776), Worldspan (AI 73769), Amadeus (AI DXBANI) and Pegasus (AI 73769).

Giorgio Armani Group is one of the leading fashion and luxury goods groups in the world today with over 5,000 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Teen, Armani Baby and Armani Casa. The exclusive distribution network of the Group comprises 75 Giorgio Armani boutiques, 19 Armani Collezioni shops, 166 Emporio Armani shops, 165 A/X Armani Exchange shops, 17 AJ | Armani Jeans shops, 8 Armani Junior shops, 10 Giorgio Armani Accessori shops, 2 Emporio Armani Accessori shops, 27 Armani Casa shops and 14 Emporio Armani Caffés in 46 countries around the world.

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in key markets worldwide. Besides building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure, education, healthcare and financial services sectors. Emaar inaugurated Burj Khalifa, the world's tallest building and freestanding structure, and has opened The Dubai Mall, the world's largest shopping centre. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project in Saudi Arabia, featuring a Sea Port, Central Business District, Industrial Zone, Educational Zone, Residential Communities and Resort District. Emaar has joined hands with Giorgio Armani to strengthen its presence in hospitality. The company is also opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.

© Press Release 2010