[Dubai, United Arab Emirates - 29th July 2007]  What lies behind the elegant façade of the new building nearing completion at One Sheikh Zayed Road, Dubai?

There may be few external hints at this stage, but it houses what will soon be Dubai's premier luxury hotel - The Monarch Dubai.

Operated by Refad Hotels and Resorts, it will be officially opened later this year with a very select number of guests invited to experience its superior service from as early as September.

While it is targeted at business and leisure travellers primarily, The Monarch Dubai is also expected to become a favourite with the "rich and famous" celebrities who demand a very high standard of service.

General Manager Henning Fries says this will be a key element of The Monarch Dubai's appeal - a discreet and intimate level of service equal to that found in the most prestigious hotels worldwide.

"This is what makes one hotel stand out above all others," he said. "The ability to make every guest feel personally at home and to remember their individual preferences from visit to visit has become the benchmark by which all fine hotels are judged.

"Naturally, the very high levels of service have to be matched by the quality of the surroundings, and The Monarch Dubai will feature only the best."

The Monarch Dubai is the crown jewel in the world of Refad Hotels & Resorts.

-Ends-

About Refad Hotels
Refad Hotels Corporation provides and manages a range of hospitality solutions across the region as well as overseas. 

With a head office in the State of Kuwait, Refad Hotels & Resorts has five international properties in operation and a further six under construction. As an emerging international hospitality group, Refad plans to acquire 30 new properties over the next five years.

For more information please contact:
Ms Yvonne Luedeke
Director of Communications
The Monarch Dubai
Tel:  +971 4 329 8888
Fax: +971 4 329 8999
Email: luedeke@themomarchdubai.com

Kirsty Nekrew
Senior Consultant
Cicero & Bernay Public Relations
Phone: +971 4 334 2966
Fax: +971 4 334 2977
Mobile: +971 50 544 1714
Email : kirsty@cbpr.ae
Website: www.cbpr.ae

© Press Release 2007