Muscat: 31st January, 2011 - Omantel, the leading telecommunications company in Oman, has announced that it has entered into a partnership with Bin Mirza International (BMI) to provide wireless internet access (WiFi) throughout all Second Cup coffee shops across the capital.
The new partnership means that tens of thousands of coffee drinkers can now easily access their emails and browse the internet free of charge when they visit any Second Cup outlet.
Omantel is committed to ensuring as widespread access as possible to the internet across Oman and this announcement is the latest initiative towards achieving that objective. Second Cup customers with WiFi equipped laptops, PDAs or smartphones can enjoy free WiFi services for up to a one hour linked to purchase to surf the internet.
Omantel's hotspot service is based on Wireless Fidelity WiFi technology which is currently the prevalent wireless technology for mobile computing and is now a common feature for high-end mobile phones and PDA's.
Commenting on the new partnership agreement, Huda Al Habsi, Acting General Manager Marketing of Omantel Corporate Business Unit said: "We are delighted to partner with Bin Mirza International to provide WiFi Internet services at all their Second Cup branches across the capital. Second Cup customers can now enjoy their favourite coffee and cold beverages, and easily use WiFi wireless Internet service from Omantel with many excellent features."
Hani bin Ali Mirza, Partner and Managing Director of Bin Mirza International, who are the Second Cup franchisee in Oman, said: "This important partnership with Omantel will allow us to reinforce our industry status as a fully fledged 'Neighbourhood Oasis', and significantly enhance the experience for our valued customers who continually frequent our growing network of strategically located Second Cup outlets. Second Cup patrons can now enjoy the convenience of free WiFi services by adding to the enjoyment of their time at our outlets, and helping to further strengthen Oman's flourishing coffee culture and vibrant lifestyle and hospitality sectors."
The partnership between Bin Mirza International and Omantel will shortly be further strengthened when the coffee chain opens a fourth outlet in the telecoms giant's new headquarters in Mawaleh.
Omantel is the leading telecommunications company in Oman and has been bringing individuals, families and businesses together for four decades, and has successfully connected all parts of the Omani community to each other and with the rest of the world.
With more than three hundred cafes across the globe, Bin Mirza International introduced Canada's largest specialty coffee franchisor Second Cup, to the growing Omani market in 2004 , which has since increased in demand with three outlets to date, in prime capital locations, making it one of the most popular specialized coffee shops in the Sultanate. Its success can be attributed to its commitment to providing the 'ultimate coffee experience' and its unique yet simple product sourcing philosophy, which consists of buying the world's highest quality coffee and offering a selection of whole beans for more than thirty premium roasts. In addition to exceptional coffee, Second Cup also specializes in a wide range of select teas and customized fruit-based drinks.
Managing three of the most popular global brands in Muscat since 2004, including Second Cup, BreadTalk and Nando's, Bin Mirza International, a multiple-award winning hospitality franchisee, continues to cater to local tastes and pioneer the lifestyle and hospitality industry as a modern and trendy establishment that upholds world-class operational standards, high quality products and exceptional customer care.
To find out more about Omantel, log on to www.omantel.om.
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For further information, please contact:
Mohamed Al Salmi
Manager Media and PR
Omantel
Tel: 00 968 24244658
Mobile: 00 968 99879879
Email: mohamed.salmi@omantel.om
For more information about Bin Mirza International, please contact:-
Shaza Taher
TRACCS Public Relations
Muscat, Sultanate of Oman
Tel: 0096824605028
Fax: 0096824605027
Email: shaza.taher@traccs.net
© Press Release 2011
