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•Omantel is the first Omani operator to launch Ericsson's pioneering Zero Site solution in the Sultanate
•Ericsson Zero Site solutions have zero footprint and avoid complex site acquisition activities
•Zero Site deployment relieved coverage challenges during the Khareef and improved user experience
Omantel recently announced the launch of the first Zero Site solution from Ericsson (NASDAQ: ERIC) in the Sultanate of Oman. This deployment has enabled Omantel to maintain their market leadership of meeting end user demands with industry leading solutions.
During the famous Khareef season in 2015, Omantel experienced up to a 120-percent increase in 3G and LTE data traffic over last year's traffic in the Southern Oman (Salalah). In support of Omantel to meet continuously growing network coverage and capacity demands, Ericsson recommended Zero Site, a solution that has zero footprint to avoid complex site acquisition and has low power consumption.
The solution makes bulk site acquisition possible in cities and also supports mass deployment. The concept in this case is to integrate a small cell solution with billboards to provide optimal urban coverage with minimal visual impact. Zero Site is a smart and compact solution suited to hot-spot deployments, that improves revenues by meeting user demands on network coverage and data, with reduced operational costs
Salalah Gardens Mall attracts massive numbers of tourists and visitors during the Khareef and was tested in the pilot Zero Site solution deployment in time for the season start. The site has proven successful in carrying significant amounts of voice and data traffic and in improving Omantel customers' experience.
Eng. Said Abdullah al Ajmi, Vice President of Omantel Integrated Networks Unit said; "To stay ahead in the telecom market, we have to continuously enhance our infrastructure with innovative and pioneering technologies that will increase our network capabilities and reduce costs. Our partnership with Ericsson has allowed us to boost our network and that supported our strategy and goals of catering to the ever-increasing requirements of our customer base."
Dr. Abdullah Al Balushi, Country Manager Ericsson Oman, says: "As the Networked Society takes shape, Ericsson strives to innovate pioneering technology and design that will cater to the ever-evolving needs of the consumer. Urban areas are particularly challenging for the operator as the number of connected devices increases with a lack of space for network expansion. Ericsson believes those demands can be met with its innovative Zero Site solutions."
Ericsson's Zero Site solution models are multi-application pole solutions that support municipalities and utilities in: gaining new revenues from site leasing; and with the option to install LED lighting to meet their sustainability goals. The solution also enables network operators to meet citizens' demand for connectivity everywhere to everything.
About Ericsson
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Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband and the cloud - are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.
With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world's mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions - and our customers - stay in front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.
About Omantel
Omantel is the pioneer of total communications solutions in the Sultanate of Oman with the widest choice of state of the art services with the broadest network coverage. As the only truly national network in Oman, Omantel offer innovative end-to-end communication solutions serving home, mobile, and business customers.
As we operate in a very dynamic sector, Omantel always seek to keep pace with the new technologies to ensure that our customers enjoy the infinite benefits and competitive edges offered by these technologies. Omantel was the first operator in the Sultanate to introduce LTE and FTTH technologies which offered unmatched super-fast internet speeds and improve the overall broadband experience of our customers.
Omantel, which has a very strong brand presence in Oman, has been voted by international independent firms, as the most valuable brand in the Sultanate as well as the best brand in Oman in general and in among the telecom sector in particular. Omantel enjoys also the privilege of being the largest listed company in Muscat Securities Market in terms of market value, as of the end of February 2015. For more information, please visit www.omantel.om.
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Ericsson External Communications, Region Middle East
E-mail: ericsson.external.communications.mea@ericsson.com
© Press Release 2015
