PHOTO
The Sultanate, represented by the Public Establishment for Industrial Estates (PEIE), is taking part at one of world’s largest annual food and hospitality events – Gulfood 2017, in Dubai which kicked off on Sunday and will conclude next Thursday at Dubai World Trade Centre.
Hamood Al Balushi, Director of Omani Products’ Department at PEIE, stated that Gulfood exhibition receives an overwhelming turnout on an annual basis from investors, businessmen, and producers related to food industry, in addition to the mega marketing and media campaign associated with the event. “All these factors present significant opportunities for the participating Omani firms under the Sultanate’s pavilion or those participating individually to achieve positive outcomes that would contribute to expanding their export targets as well as develop the technology used in the manufacturing phases,” Al Balushi said.
He added, “The participation of PEIE in the event comes in line with its activities to promote Origin Oman campaign inside and outside the Sultanate. Through participating in these events, PEIE aspires to explore new markets for the locally manufactured products to contribute to the advancement of the national economy.”
The companies participating under the umbrella of PEIE at Gulfood 2017 stressed the importance of being present at this prominent event, which significantly leaves a positive impact on the company and highlights Omani products to a larger audience in the region. Malallah Al Hamadani, director of marketing at Oman Foodstuff Factory LLC (Al Mudhish), mentioned that through participating at this event, the company aims at promoting its products and expanding its export scale externally. “We also aim at getting acquainted with the latest trends implemented in the food industry. Such exhibitions play a pivotal role in opening new horizons for the companies and forming closer relations between the consumer and the producer,” Al Hamadani noted.
On his part, Anas Al Shanfari, Director of Marketing at A’Saffa Foods, emphasised that the pavilion that represents the Sultanate this year is able to attract bigger audience due to its expanded space. Hilal Al Hosni, Assistant General Manager at Modern Dairy Factory, said, “Guldfood 2017 allows the Omani firms to underscore Omani products and explore new regional and global markets. Being close to various regional and global experiences at this platform gives us a boost to explore the brand-new technology utilised in the food industry that shall help develop the performance and production lines.”
It is worth mentioning that this year a number of Omani companies specialised in food industry are taking part under the umbrella of PEIE including Dhofar Poultry, A’Saffa Foods, Omani Vegetable Oils and Derivatives, Modern Dairy Factory, Salalah Macaroni, Areej Vegetable Oils and Derivatives, Salalah Mills, Oman Foodstuff Factory, and Sweets of Oman Company.
Gulfood 2017 is witnessing the participation of 120 countries including Malta, Finland and Slovakia. Heads of state, ministers, government officials and representatives of trade associations are expected to visit the exhibition. Gulfood 2017 is witnessing the participation of over 5,000 local, regional and international companies.
© Press Release 2017
