Exclusive outlet at the souk madinat jumeirah

Dubai, 05 February, 2007 - Oil & Vinegar - Passionate about taste, the innovative culinary experience in association with the Al Tayer Group launched its new exclusive outlet at the Souk Madinat Jumeirah today.

Based in Oosterhout, Oil & Vinegar was developed by John Blogg in 1998. The creator encapsulates this unique concept in the following words, "in our perfectly 'imperfect' world of Fashion in food and great taste in gifts, the customer will always be 'the star' in the Oil & Vinegar experience! Discover and decide your lifestyle's tastes at Oil & Vinegar! ". Eventually evolving into a franchisee chain, today Oil & Vinegar has a presence in more than 10 countries. The brand experience creates a contributing environment in which the consumer is inspired to discover and explore the rich world of taste for themselves and share these sensual pleasures with others.

Oil & Vinegar presents high-quality culinary products as delicious original gifts, specially wrapped making a gift into a feast in itself. On offer are some of the finest olive oils (more than 25 varieties from different parts of the world), different types of vinegar, dressings, olives, dried tomatoes, balsamic vinegar, various types of pesto, bruschetta, herbs and spices, chutneys, pasta in a wide range of colours, types and sizes.

In addition to culinary products, authentic Spanish oil jars to handmade serviette rings, from decorative pasta dishes to inspirational cookbooks, from robust candles to hand-decorated place-mats are also on offer creating 'table fashion' to enhance the brand experience. Customers are also invited to have their special oil and vinegar containers re-filled at Oil & Vinegar. For those who enjoy good cooking, good eating or just good living; they will always find just the right choice at Oil & Vinegar. For themselves as well as for others.

Spread out across 47 sq.m in the Souk Madinat, Oil & Vinegar has inviting and warm interiors welcoming guests to an irresistible world of taste and culinary shopping. Unique flavours and aromas mingle with the vibrant colours and oversized jars of the choicest Olive Oils and Vinegars.
The knowledgeable staff guide the customers through the products, explaining the different origins, ingredients and the various usages while they savour the daily tastings.  The staff also proudly create the perfect personalised gift assortment for any occasion. Oil & Vinegar has already enjoyed an enthusiastic patronage at their dedicated area within Harvey Nichols, Dubai. 

On the occasion of the opening, Mr. Yasser Zein, Operations manager for Oil & Vinegar said "Oil & Vinegar is a novel style of culinary shopping and gifting. The innovative combination of high quality products, multiple personal gifting options, well informed staff and a welcoming environment help in making Oil & Vinegar an unforgettable flavourful experience".

Yasser Zein also added "From our relaxed Mediterranean feel dcor to our delicious and fresh culinary samples to our vibrant array of products, we have crafted each detail of this outlet with the specific purpose of providing a unique, informative and extraordinary shopping experience."

Infused with global flavours and packed with fresh ingredients, Oil & Vinegar's modern shopping menu offers a wide selection of special products that will help create magnificent dishes with vibrant and pulsating flavours. Ranging from salads to appetizers, from brunches to main course and from side dishes to desserts, Oil & Vinegar shares its passion for taste with an array of very appetising and non complicated recipes.

Address:
Shop 267543, Souk Madinat,
Madinat Jumeirah, Dubai.
Store Timings:
Week Days : 10:00 AM - 10:00 PM
Thursday: 10:00 AM - 11:00 PM
Fridays : 11:00 AM  - 10:00 PM
 
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About Al Tayer Group
Established in 1979, Al Tayer Group is among the GCC's leading diverse business groups. Adding new dimensions to the country's landscape with foresight and innovation, Al Tayer Group represents some of the world's most renowned brands in the Automobile, Fashion, Jewellery, Perfume & Cosmetics and Publishing as well as Business & Service industries. Headquartered in Dubai, UAE, the Group comprises 20 companies and over 3,500 employees.

The Group's Fashion and Jewelry division represents some of the most exclusive brands like Asprey & Garrard, Bvlgari, Boucheron, Bottega Veneta, Dolce & Gabanna, Giorgio Armani, Gucci, Sergio Rossi and Yves Saint Laurent. With the opening of the largest Harvey Nichols store outside of the UK, Al Tayer Group further consolidates its position as the largest luxury retailer in the region. 

Through the Automotive division the Group represents a wide portfolio of brands in the UAE which include Ferrari, Maserati, Ford, Lincoln, Mercury, Land Rover and Jaguar. The Perfumes & Cosmetics division is active in the distribution as well as retail sector, operating the second largest perfumes and cosmetics chain in the UAE.

ABB Industries, the world's leading Engineering Company and Al Tayer formed a joint venture.

The Al Tayer Group's representation in other fields includes ABB, Danzas and National Car Rental. The publishing business brings out a variety of titles, including Gulf News; the UAE's largest circulating English daily.

Today, the Al Tayer Group's operations cover the GCC and Middle East markets.

Further information on Al Tayer Group can be found at www.altayer.com

For Further information, please contact:
Remus D'Cruz
Press Office
Al Tayer Group LLC
Tel   +971 4 201558
E-mail: rdcruz@altayer.com

© Press Release 2007