The Nokia 2100 phone enables penetration growth in emerging markets
Nokia today introduced an affordable and easy-to-use mobile phone for voice and text messaging to cater to first time users in low mobile penetration markets in Europe, Africa, Middle East and Asia Pacific. The Nokia 2100 is expected to be commercially available during the first quarter of 2003 in the Middle East.
“The 2100 is the perfect choice for a first-time mobile phone owner,” said Eddie Maalouf, marketing manager, Nokia Middle East. “It has some great applications and is well-suited for people who want to express their individuality with a numer of personalisation options. We look forward to the arrival of this new mobile in the first quarter of next year.”
The appeal of the Nokia 2100's design lies in its compact size, ergonomics, user-friendly keymat layout as well as its high quality display (96 x 65 pixels) screen which supports up to 4 lines of display with a white backlight for enhanced readability. It also offers a wide range of interchangeable Xpress-onÔ covers in attractive colours with soft hues. In the Middle East, the Nokia 2100 comes either in Yellow, Green or Grey in the standard sales package with colour cover options – Blue, Purple, Dark Purple, Fuchsia, Orange and Yellow.
"There is clearly good potential for the continued growth of mobile telephony in markets such as Russia, Middle East and Africa where mobile phone penetration rates are relatively low. In these markets the total population exceeds one billion and the penetration rate is below 5%. Nokia sees the potential demand and the opportunity to create handset growth in these markets by developing products which offer user simplicity, value for money, attractive design, quality and reliability to cater to the needs of first time users," said Matti Parkkinen, General Manager, Mobile Entry Products Business Unit, Nokia Mobile Phones, Europe and Africa.
"The Nokia 2100 is the first in this range of products we are introducing to this consumer segment. We believe that its affordability, complemented by a relevant feature set will appeal to first time users encompassing both youth and adults in these markets where voice and basic messaging services are very much in demand," he added.
In addition to enhanced local language features,, the array of fun and messaging features offered in the Nokia 2100 include animated screensavers, built-in games, a picture editor which allows users to create and personalise picture messages, a newly designed photo window on the back cover, a stylised lanyard feature for enhanced personalisation.
Users can further personalize their phones with ring tones, operator logos and picture messages available from Club Nokia.* Ideal for personal management and keeping in touch with friends and family, the Nokia 2100 also provides time management features including a large built-in phonebook, date and time screensaver, alarm clock, stopwatch and countdown timer.
The Nokia 2100 weighs 84.5 g and has a talktime of up to 2 hrs – 3 hrs 20 mins and a standby time of up to 50 – 150 hrs using a standard lithium-ion battery.
- The timing of the above-mentioned services is subject to individual markets which has Club Nokia
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For more information on Nokia phones in English and Arabic, please visit www.NokiaME.com.
About Nokia
Nokia is the world leader in mobile communications. Backed by its experience, innovation, user-friendliness and secure solutions, the company has become the leading supplier of mobile phones and a leading supplier of mobile, fixed and IP networks. By adding mobility to the Internet Nokia creates new opportunities for companies and further enriches the daily lives of people. Nokia is a broadly held company with listings on six major exchanges.
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© Press Release 2002
