29 January 2003
Following the excellent response to DSF promotions during the last four years, NIVEA announced its participation for the fifth consecutive year as one of the support sponsors of DSF 2003.
NIVEA and DSF have a relationship that has flourished over the years and NIVEA is proud to be associated with this event. This year’s DSF hopes to further enhance Dubai’s image as a world-class family destination and consolidate its status as the leading shopping, leisure and entertainment hub in the Middle East region and as a mega Festival in the global calendar of events. NIVEA supports this vision behind DSF and continues to work closely with organizers and retailers to make every festival a success.
This DSF, NIVEA in co-operation with New Medical Center, their exclusive partner in the UAE, brings great value special offers, fabulous instant gifts, great discounts and exciting promotions. NIVEA is set to put together all the elements of DSF 2003 – fun, a bit of intrigue and lots of high-value prizes.
There are a host of exciting promotions in store. On purchase of a select range of NIVEA Body, NIVEA Visage and NIVEA Beauté products, shoppers can receive instant gifts and get a chance to enter a raffle draw to win a sensational AUDI TT.
Mr. Marwan EL-Garem, General Manager, Beiersdorf Middle East, expressed his pride at having the opportunity of being one of the key sponsors of the Dubai Shopping Festival, acknowledging the vision of HH General Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Minister of Defence, UAE and the guidance and patronage of HH Sheikh Zayed bin Sultan Al Nahyan, President of UAE, HH Sheikh Maktoum bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai and the Rulers of UAE, which have made such events so successful.
Distributed exclusively in the UAE by New Medical Centre, NIVEA products are available at all leading pharmacies and cosmetic counters of leading supermarkets and department stores. During the DSF, NIVEA Make-Up demo counters are also being rotated through Dubai’s leading malls where shoppers can avail free samples of the latest NIVEA colour cosmetics and face care products. There are also exclusive NIVEA kiosks set-up at ‘Al Seef’ and ‘Muraqqabat Street’ throughout the month long festival.
-Ends-
For more information please contact:
Deema Abu Baker or Mona Gopal,
Promoseven PR,
Dubai - Tel +971 4 3210077,
Fax +971 4 3211711/ 3439972
email deema@promoseven.com
mona@promoseven.com
Following the excellent response to DSF promotions during the last four years, NIVEA announced its participation for the fifth consecutive year as one of the support sponsors of DSF 2003.
NIVEA and DSF have a relationship that has flourished over the years and NIVEA is proud to be associated with this event. This year’s DSF hopes to further enhance Dubai’s image as a world-class family destination and consolidate its status as the leading shopping, leisure and entertainment hub in the Middle East region and as a mega Festival in the global calendar of events. NIVEA supports this vision behind DSF and continues to work closely with organizers and retailers to make every festival a success.
This DSF, NIVEA in co-operation with New Medical Center, their exclusive partner in the UAE, brings great value special offers, fabulous instant gifts, great discounts and exciting promotions. NIVEA is set to put together all the elements of DSF 2003 – fun, a bit of intrigue and lots of high-value prizes.
There are a host of exciting promotions in store. On purchase of a select range of NIVEA Body, NIVEA Visage and NIVEA Beauté products, shoppers can receive instant gifts and get a chance to enter a raffle draw to win a sensational AUDI TT.
Mr. Marwan EL-Garem, General Manager, Beiersdorf Middle East, expressed his pride at having the opportunity of being one of the key sponsors of the Dubai Shopping Festival, acknowledging the vision of HH General Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Minister of Defence, UAE and the guidance and patronage of HH Sheikh Zayed bin Sultan Al Nahyan, President of UAE, HH Sheikh Maktoum bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai and the Rulers of UAE, which have made such events so successful.
Distributed exclusively in the UAE by New Medical Centre, NIVEA products are available at all leading pharmacies and cosmetic counters of leading supermarkets and department stores. During the DSF, NIVEA Make-Up demo counters are also being rotated through Dubai’s leading malls where shoppers can avail free samples of the latest NIVEA colour cosmetics and face care products. There are also exclusive NIVEA kiosks set-up at ‘Al Seef’ and ‘Muraqqabat Street’ throughout the month long festival.
-Ends-
For more information please contact:
Deema Abu Baker or Mona Gopal,
Promoseven PR,
Dubai - Tel +971 4 3210077,
Fax +971 4 3211711/ 3439972
email deema@promoseven.com
mona@promoseven.com
© Press Release 2003
