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Fourth consecutive year as Sponsor for region's premier motorsport event
Saudi Arabia – For the fourth year in a row, Nissan has confirmed its support for Saudi motorsport by sponsoring the Ha’il Nissan International Rally 2017. As part of its promise to deliver innovation and excitement to the Kingdom Nissan will be holding a program of activities that will engage with the community and specifically the Saudi Youth.
“Nissan has been in motorsport since the 1960s because it is a great way to make sure we are at the forefront of engineering,” said Simon Frith, Managing Director of Nissan Saudi Arabia. “There is no greater test of desert performance than the Ha’il Rally which has become a firm fixture on the region’s motorsport calendar. We are proud to be the sponsors and also to compete. We are dedicated to support and develop the talented drivers participating in rallying in the Kingdom.”
The Ha’il International Rally is held under the direct patronage of HRH Prince Saud Bin Abdul Mohsen Bin Abdul Aziz, Governor of Ha’il, President of the Supreme Commission for Ha’il Development Authority, and the Head of the Supreme Commission of the Ha’il Rally, as well as being under the supervision of the FIA and Saudi Arabian Motor Federation (SAMF) and the General Authority for Tourism and National Heritage.
“Nissan is committed to engaging with, and involving, the youth of Saudi Arabia,” continues Simon, “and Hail International Rally is an ideal arena for this as it’s something young people are very excited about. It’s also a safe and legal environment in which young people are able to enjoy the performance of modified cars, away from the roads and other public spaces.”
Like previous years Nissan will organize activities and events that celebrate driving and motorsport, as well as the rich and ancient heritage of the region. The activities will include karting, drifting shows and football games – each coming with an element of competition to up the excitement for anyone taking part throughout the entire Ha’il International Desert Festival.
Nissan will also be giving rally fans the opportunity to test drive some of the latest models in its extensive line-up. But there’s more to the company’s involvement than motoring as Nissan is to conduct a cooking and handicraft competition, too, which will showcase the rich and diverse culture of the Ha’il community.
Last year, Nissan completed the rally with results that are worth celebrating. Nissan drivers won in the T2 group and were second in T1 group. Nissan also took third, fourth, sixth, seventh, ninth, tenth, eleventh and twelfth positions in the overall rally ranking confirming Nissan's vehicles power, efficiency and reliability in these exceptional desert racing conditions.
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About Nissan Saudi Arabia
Nissan has a strong heritage in KSA, dating back to the early 50’s. Nissan is committed to becoming a powerful force in the automotive sector in the Kingdom of Saudi Arabia, through a host of new models, a completely structured sales network and firm focus on providing customers the best-possible service.
In November 2014, Nissan expanded its Saudi Arabian operations by announcing the creation of ‘Nissan Saudi Arabia Co. Ltd.’ as a national sales center for Nissan Middle East. Nissan Saudi Arabia Co. Ltd. is a joint venture formed with Nissan’s partner, Khaled Juffali Company. This partnership is playing an important role in bolstering Nissan’s presence in the biggest market in Middle East. Nissan established a new, fully-fledged headquarters in Jeddah staffed with over 100 high-caliber employees for the operation.
Earlier in September 2013, Nissan announced the appointment of Alissa Auto as an authorized dealer in the Kingdom. With a shared vision to provide high quality automotive products and dependable after-sales services to customers, Nissan’s partnership with Alisa Auto renewed the bond with the kingdom and re-established strong sales and services network. Alissa auto – which is part of Alissa holding company - has over 60 years in serving Saudi Arabia automotive customers with a success built on its business ethics and customer focus.
To further achieve sustainable growth and customer satisfaction excellence, Nissan announced the appointment of Petromin as a second authorized dealer in March 2016, expanding its businesses to meet market needs. Nissan Petromin will serve its Kingdom wide customers through a network of sales showrooms and service outlets with the unparalleled service network and quality operations of Petromin. Nissan plan to surpass all its competitors and achieve the number one position when it comes to excellence in customer service.
About Nissan Motor Co.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.2 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has been partnered with French manufacturer Renault since 1999 and Mitsubishi Motors since 2016 under the Renault-Nissan Alliance.
Please visit the Nissan Media Channel on www.nissan-me.com or ‘Like’ us at www.facebook.com/NissanME
For Nissan Middle East FZE media enquiries:
Yolande Pineda
Director, Corporate Communications Department
Nissan Middle East FZE
Tel: +971 4 881 7500
Fax: +971 4 881 9747
E-mail: yolande@nissan-me.ae
Abdalla Suboh
Corporate Communications Manager
Nissan Saudi Arabia
Tel: +966 12 663 7186 ext. 121
E-mail: Abdalla.suboh@nissan-me.ae
Hussein Nasrallah
Senior Media Relations Manager Memac Ogilvy PR
Tel: +966 12 651 0704
Mob: +966 50 466 3187
E-mail: hussein.nasrallah@ogilvy.com
Majdi Ghraizi
Senior PR Account Executive
Memac Oglivy PR
Tel: +966 12 651 0704
Mob: +966 50 909 0019
E-mail: majdi.ghraizi@ogilvy.com
© Press Release 2017
