Four new photo paper applications give retailers and minilabs instant access to eye-catching products
Xerox Corporation has introduced new and unique media products to engage the Photo Media market. As consumers look beyond 4" x 6" (101mm x 152mm) prints, these Xerox products will allow Photo labs and graphic arts printers to offer new solutions to this rapidly growing market place.
"These new applications are easy-to-implement, high-margin opportunities that allow businesses to get the most of their existing digital technology investments," said Dan Smith, General Manager for Integrated Marketing for the Middle East and Africa region of Xerox's Developing Markets Operations "The traditional photo business can meet today's challenges with premium, eye-catching products. That's a key factor for success in this business."
Xerox EverFlat Paper allows the pages in an open book to lay completely flat rather than bowing or arcing up toward the spine. Flat pages make it easier to view an image across two pages. The paper has a 220 gsm sheet that provides a thicker, premium feel over traditional paper. It is available in three formats - A4 landscape 8.2" x 11.6" (210mm x 297mm),12.6"x 13" (320mm x 330mm) and 13"x13" (330mm x 330mm). It can be used for photo books as well as computer / technical manuals, desk calendars, textbooks, cookbooks and music books.
The other new photo applications are:
Xerox PhotoPix, a pre-cut sheet that creates one 8" x 10" (203mm x 254mm), one 5" x 7"(127mm x 178mm ) and four wallet-size high-gloss photos of 2.3"x 3.3" (60mm x 85mm). No additional pre- or post-printing finishing is required. PhotoPix is cost effective because from just one print the customer can produce six photos. The sheet is perforated in the center so it can be folded and placed into an envelope of 9" x 12.7" (229mm x 324mm). PhotoPix requires no cutting or trimming
Xerox FunFlip can be used to create business-to-business applications, like unique marketing pieces, as well as consumer photo applications, like party invitations. The 200gsm material has a size of 8.5"x11" (216mm x 279mm) that can be folded into a 3"x3"(76mm x 76mm) square, and then can be unfold to display four different images.
Xerox AccordianPix is an application that is folded into a free-standing, panorama of eight images. Using a large sheet 8.5"x14" (216mm X 356mm), users can create a photo display without a frame or additional support. Like FunFlip, AccordianPix has both consumer applications, like family photos, and business-to-business applications, like a restaurant-table top display for special menu items or quick, visually-appealing product displays. The application is created with no additional finishing.
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For more information, please contact:
Sawsan Ghanem
AMCIPR
Active PR
Tel: +9714-3900228
E-mail: sawsan@activepr.biz
Shamim Kassibawi
Active PR
Tel: +9714-3900376
E-mail : shamim@activepr.biz
Press Release 2009
