Special introductory offers on new consoles and games

Dubai, United Arab Emirates: October 20, 2010: Microsoft Entertainment and Devices Division (E&D) today announced that its new Xbox 360 consoles have received an amazing response from shoppers as thousands throng its stand at the GITEX Shopper. Visitors are also being thoroughly entertained by the new Kinect for Xbox 360, Microsoft's controller-free gaming and entertainment offering, also being showcased at the exhibition.

The new Xbox 360 250GB and 4GB consoles are being sold at AED 1,150 and AED 899 respectively and are at the same prices of its predecessors - the Xbox 360 Elite with 120 GB HDD and the Xbox 360 Arcade. The following special deals are on offer exclusively at GITEX Shopper:

  • Retailers are offering 30 per cent off on select Xbox 360 games when purchased along with the consoles

  • Consumers who pre-order their Kinect sensors and bundles will receive a limited edition Kinect branded 2GB USB wrist band

  • Students purchasing any Xbox 360 console from the retailers will also receive the limited edition Kinect branded 2GB USB wrist band

"The Xbox 360 stand at GITEX Shopper is a haven for gaming fans as they will have the opportunity to experience first hand our most anticipated product to be launched in November this year - Kinect for Xbox 360. A series of highly anticipated Kinect titles such as "Kinect Adventures"; "Kinect Joy Ride"; "Kinect Sports"; "Dance Central"; "Your Shape" and "Kinectinamals" are also being showcased," said Aman Sangar, Product Marketing Manager - Interactive Entertainment Business, Microsoft Gulf.

"This year has also been a phenomenal one for the Xbox 360 as we crossed a landmark milestone when global sales of Xbox 360 soared past the 40 million mark in April, making it the highest selling high definition gaming console ever. Looking at our remarkable line up of games, services and entertainment innovations, there has never been a better time to buy an Xbox 360," added Sangar.

With a sleek new design, the new Xbox 360 250GB console includes built-in Wi-Fi N, 250GB hard drive, touch-sensitive buttons, a glossy black finish and is Kinect ready. The Xbox 360 4GB console boasts of the same features as the 250 GB console, except a lower memory capacity and a matte black finish.

Based around a webcam-style add-on peripheral for the Xbox 360 console, Kinect enables users to control and interact with the Xbox 360 without the need to touch a game controller through a natural user interface using gestures, spoken commands, or presented objects and images. Kinect for Xbox 360 will officially be launched in the United Arab Emirates on November 10, 2010 and is set to transform entertainment at home and open a new world of controller-free gaming.

-Ends-

About Xbox 360
Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 has a portfolio of more than 300 games in nearly 40 countries. More information can be found online at http://www.xbox.com/xbox360 

About Microsoft
Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About GITEX Shopper & Consumer Electronics Expo 2010
Website: www.gitexshopperdubai.com
GITEX Shopper 2010 is the largest gathering of the region's leading ICT retailers and suppliers. This high-energy consumer show attracts a diverse audience that includes IT professionals, technology enthusiasts, students and consumers as well as regional traders. GITEX Shopper is held in association with GITEX TECHNOLOGY WEEK and this year will be the biggest sales bonanza in celebration of GITEX TECHNOLOGY WEEK'S 30th anniversary. The event attracts visitors not just from the Middle East but also from North Africa and the Indian Subcontinent. GITEX Shopper attracts the biggest names in the retail sector, with unique launches and special offers across the best technology, communication and entertainment products. Loyal buyers await this shopping bonanza year after year for exclusive deals and bundled offers which are not available anywhere else.

GITEX Shopper 2010 will be held in association with the 30th GITEX TECHNOLOGY WEEK which is made up of the following components:

  • GITEX Business Solutions - The Leading IT Trade Event for Enterprise and SMB's for the Middle East, Africa and South Asia

  • GULFCOMMS - The Largest International Telecommunications Trade Event for Mobile, Fixed, IP and Satellite for the Middle East, Africa and South Asia

  • Consumer Electronics - The Premier International Trade Event for Consumer Electronics, IT Systems, Components and Peripherals for the Middle East, Africa and South Asia

  • GITEX TECHNOLOGY WEEK Global Conference

For more information, please contact
Vikas Prabhakar / Joumana El Tarabulsi
Asda'a Burson-Marsteller
Tel: +971 4 3344550
Fax: +971 4 3344556
Email: v.prabhakar@asdaa.com / j.eltarabulsi@asdaa.com

© Press Release 2010