Offers Protection and Nourishment for Damaged Hair
Jeddah - Marico, producers of Parachute range of hair care products in the GCC, have redeveloped their hair creams with a unique feature called Aqua Shield, which offers nourishment and protection for hair damage, caused by the harmful effects of harsh water.
In making this announcement, Mr Prashant Vatkar, Business Head, Marico Limited, said, "According to a consumer research conducted by TNS ME, 72% of people surveyed stated that the quality of water as being the main reason for hair damage. Our team of R&D experts carried out further tests to reveal that the high content of chlorine in water causes hair pigments to lighten and lose its elasticity. Further exposure leads to hair losing its lustre and becoming dry, rough and brittle. Based on these findings, we developed the Aqua Shield range of hair cream which not only nourishes hair but also offers protection from further damage."
"The new improved hair cream with Aqua Shield incorporates anti-chlorine protection properties which prevents hair damage due to chlorine, and also strengthens as well as reinforces weak hair", Mr Prashant added.
The new improved Parachute Hair Cream with Aqua Shield is available in four variants, namely Anti Dandruff, Intensive Care, Extra Moisturising and Extra Nourishment. Unlike most hair creams, the Parachute range is non sticky and has a pleasant fragrance, which makes it a perfect solution for daily hair nourishment. There is no increase in retail price for all four variants of this new range of hair cream.
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About Marico
Marico is a leading Indian Group in Consumer Products and Services in the Global Beauty and Wellness category, with an annual turn over of $365 million and has presence in 18 countries. Marico markets leading brands such as Parachute, Saffola, Sweekar, Hair & Care, Nihar, Shanti, Mediker, Revive, Kaya, Sundari, Aromatic Fiancee and HairCode. Marico is present in the Skin Care Services segment through Kaya Skin Clinics in India and the UAE, the Sundari range of Spa skin care products (in the USA & other countries).Marico products reach over 23 million households worldwide and sell close to 70 million packs per month. For more info, please visit the website: www.maricoindia.com.
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© Press Release 2007
