Green IT label is industry first; clearly underlines company's commitment to environmentally-conscious practices throughout product lifecycles
Dubai, UAE, November 13, 2008 - Reinforcing its position as Green IT industry leader and innovator, Fujitsu Siemens Computers today announces another Green first. Fujitsu Siemens Computers is introducing a Green IT label that will be applied to all qualifying products, with immediate effect. Intended to help customers find a clear path through the Green IT jungle, the label provides a visible Green Check that products are designed in line with the company's far-reaching corporate goals on energy efficiency and sustainability.
The Green IT label gives customers an instant insight into how individual products perform in terms of energy efficiency and environmental impact throughout the entire product lifecycle, from manufacturing to recycling, against a stringent set of criteria. Furthermore, the Green IT label acts as an internal benchmark towards continuous improvement in sustainable computing for Fujitsu Siemens Computers, the leading European IT infrastructure provider.
Says Fujitsu Siemens Computers' Chief Technology Officer Dr Joseph Reger: "We have set the bar very high in developing and introducing our independent Green IT labeling system. Instead of resting on our laurels of 20 years of green IT innovations, we're now setting ourselves an ambitious stretch target for further improvements. The new Green IT label underlines our goal of leadership among IT vendors in both the development of green-orientated processes and technologies, and clearly demonstrates that we are taking action towards sustainable computing."
The new green IT label appears on products manufactured from November 2008. The label uses a simple, three-tier system - ranging from one star through to the highest, three-star accolade. In the first wave, LIFEBOOK and ESPRIMO Mobile professional notebooks, ESPRIMO professional PCs, AMILO consumer PCs and notebooks, CELSIUS workstations and FUTRO thin clients will be labeled. In addition, Fujitsu Siemens Computers is finalizing the labeling criteria for servers and storage products.
According to the report "Eco-Labels To Support Green IT* ", Forrester Research comments: "The eco-labeling of IT equipment continues to gain momentum. As spending on desktops, notebooks, scanners, printers, and even servers moves under an environmental guarantee, tech spending becomes framed as green spending. Sourcing execs should use the eco-labeling of IT equipment as a means to align IT with wider corporate sustainability objectives."
In introducing the green IT label, Fujitsu Siemens Computers has developed stringent, detailed requirements that assess a number of product elements. The ultimate green IT accolade, three stars, recognizes products that exceed current Green IT legislation.
The coveted Three Star label is awarded only to products that meet a comprehensive list of different criteria within the categories of material, recycling and power consumption. For example, a Three Star business client must use halogen-free material, its manuals must be made from chlorine-free paper, disassembly must be possible by a single person using commonly-available tools, and all plastic components weighing more than 25g must be marked according to the ISO 11469:2000 standard, for easier identification when recycling. In addition, to achieve three stars, the power supply of the products must meet power efficiency levels of 80 percent for PC and 85 percent for notebooks during operation, at 20 percent, 50 percent and 80 percent loads.
Explains Dr Reger: "We reviewed and rated all existing eco-labeling systems but found that they were not far-reaching or stringent enough for our needs. Therefore, we concluded that the best way forward would be for Fujitsu Siemens Computers to create and implement our own Green IT labeling system. We are also publishing the qualification criteria, and industry partners are welcome to join our program. However, so far, we have not found a suitable partner whose criteria were as far-reaching as we were hoping for, and who could create the label in the timeframe we had set ourselves. Nonetheless, we would not hesitate in adopting a suitable industry-standard labeling system, should one be introduced in the future".
The Fujitsu Siemens Computers Green IT logo is available for download from our media server: http://www.fsc-mediaserver.com/ms/go.cfm?folderid=7852&jumpfactor=6
More detailed information such as an overview of all our labeled products is now available at: www.fujitsu-siemens.com/greenlabel
* "Eco-Labels To Support Green IT", Forrester Research, Inc., June 2007
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About Fujitsu Siemens Computers:
Fujitsu Siemens Computers is the leading European IT Infrastructure Provider. By delivering Infrastructure products, solutions and services as well as Managed Infrastructure or a combination of these offerings, our customers have the freedom to choose whatever IT infrastructure fits best to their specific needs.
Fujitsu Siemens Computers is present in all key markets in Europe, Africa and the Middle East serving large, small or medium-sized companies or private consumers, while its Infrastructure Services division is active in 170 countries. The company benefits from the global cooperation and innovation power of both its shareholders, Fujitsu Ltd. and Siemens AG.
Fujitsu Siemens Computers is one of the pioneers in offering a complete range of environmentally conscious products and in using environmentally friendly technologies and processes throughout the entire lifecycle of a product.
For more information on Fujitsu Siemens Computers, please visit: www.fujitsu-siemens.com, for Corporate Social Responsibility please see www.fujitsu-siemens.com/aboutus/sor/index.html.
PR contacts
Helga Sporer-Hahn
Corporate Communications
Tel.: + 49 (0) 89 62060 4438
Mobile: + 49 (0)172 2876593
helga.sporer-hahn@fujitsu-siemens.com
© Press Release 2008
