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Dubai – NetApp (NASDAQ: NTAP), the leader in cloud data services, has been selected by 3Lateral, a global leader in the “digital humans” industry, to help deliver a data-driven approach for the creation of incredibly realistic human characters for video games, movies, and wider industrial and AI applications.
3Lateral, part of Epic Games, has pioneered the concept of digital humans for over a decade with its work featured in award-winning game, and film. “Creating digital humans requires a deep understanding of every aspect of our appearance and motion, both of which portray our inner self and tell stories around us,” said Vladimir Mastilovic, founder and director of 3Lateral. “We read all these visual cues with great precision as instinct to analyze an image of another human being is deeply embedded in our DNA.”
Data-driven approach
Behind the realistic models that can be controlled in real time is a data-driven approach which requires the studio to collect data with a unique facial scanner, soon to be peaking at 1 PB per scanning session. Multiple teams at 3Lateral using both custom software and cloud environments use this data to generate realistic models and scenes. The data pipeline has to integrate with multiple project requirements for a variety of unique hardware, software and synthesize technologies.
3Lateral and NetApp developed a data fabric based on AFF and FAS platforms that could follow up the immediate challenges, which also meets the needs for further development, storage capacity demands and workflow changes. The data fabric allows seamless access to petabytes of data that spans multiple technology foundations. In preparation for the massive performance requirements of the future, the teams are experimenting with enhancing their data fabric with NetApp Memory Accelerated Data (MAX Data). The integration could then be extended with a NetApp Hyper Converged Infrastructure (HCI) and NetApp Kubernetes Services (NKS), enabling the studio to further simplify and accelerate their development environment.
Enhancing data collaboration
The teams at 3Lateral predict an increase in data density and Mastilovic aims to develop a framework which enables people to create new applications in industries beyond the entertainment sector. A wide range of applications in medicine, biometrics and research are possible. For this purpose, Mastilovic considers scaling up the cloud capacities of 3Lateral to cover further spikes. According to him, a data fabric strategy offers the necessary “gateway to the cloud”.
“Working with 3Lateral has been an exciting project that showcases the potential of a data fabric enabled by NetApp solutions,” said Matt Watts, CTO EMEA at NetApp. “Through the adoption of a data-driven approach, 3Lateral has built a foundation, which solved the immediate challenges of inflexible data silos that have hindered innovative collaboration. The new infrastructure design can deal with the issues of increasing data collection speed and capacity. 3Lateral’s data fabric will adapt and evolve with them as they are looking to solve new and future challenges.”
To learn more about the digital human concept carried out by 3Lateral, watch this video: https://www.youtube.com/watch?v=zMQmWW5w_1s
For further information, please contact:
NetApp
Amber Dale
+971 50 7952652
amber@chatterboxpre.com
About 3Lateral
3Lateral develops innovative technologies that enable digitization of human appearance and motion at unprecedented levels of realism. In order to digitize human beings, we produce end-to-end solutions using specialized 3D and 4D scanning hardware, data center systems, databases, pipeline solutions, processing algorithms, semantic solvers, and features that render processed data. In January 2019, 3Lateral’s Novi Sad-based team became a part of Epic Games, creator of Unreal Engine technology, to lead development of the state of the art in real-time capabilities for the creation of virtual humans and creatures
About NetApp
NetApp is the leader in cloud data services, empowering global organizations to change their world with data. Together with our partners, we are the only ones who can help you build your unique Data Fabric. Simplify hybrid multiclouds and securely deliver the right data, services and applications to the right people at the right time. Learn more at www.netapp.com.
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