09 November 2003
Middle East has shown exceptional flair and imagination in response to a cocktail recipe contest run by NESCAFE.
‘The NESCAFE Cocktail Contest’ promotion was one of the most successful ever, drawing entries from across the region and showing the diversity of Middle East values. The success was mostly unexpected, with thousands of entries from the region.
“The results were amazing,” said Anthony Ishaak, Nestle ME Consumer Services Executive Chef. “We’ve had a huge variety of really innovative entries, reflecting national tastes and preferences and underlining the wealth of creative skills that the region possesses.”
Earning the 50 titles from the enormous number of participations were consumers whose recipes have met the NESCAFE selection criteria as follows:
Winners of ‘The NESCAFE Cocktail Contest’ received a ‘NESCAFE Barista Kit’(Cocktail preparation set) which included the all-new Philips Cucina blender, a NESCAFE cocktail shaker, as well as a hot & cold NESCAFE thermos. Winners received their prizes at a festive gathering within the Nestle offices all around the region.
This competition came as part of the continuous steps and commitment NESCAFE takes by delivering top quality products for the ME region.
The award came as part of the NESCAFE Red Mug promotion, where consumers who bought a NESCAFE Red Mug 200g jar received a free red mug and a booklet with 10 different NESCAFE cocktail recipes, and were invited to submit their own original recipes based on the creative use of NESCAFE Red Mug.
In line with this promotion, NESCAFE is currently running another promotion offering a special “foam-maker” to all NESCAFE consumers, on the purchase of NESCAFE Red Mug.
Below, the list of Winners’ names from the Middle East region.
-Ends-
For more details, kindly contact
Rana Mouawad,
Promoseven Weber Shandwick
Tel: +971 4 321 00 77,
Fax: +971 4 321 17 11
E-Mail: rana.mouawad@promoseven.com
THE WINNING TEAM
COUNTRY NAME
UAE Vishal Vaidya
Charmaine Martins
Edrees Al Ghazwani
Rihab Mustafa
Jayanthi Rajan
Kuwait
Naeema Yaseen
Kunuz Eid
Jordan
Hanan Noman
Gulnar Grace
Jabi Khalil
Yazan Ahmed
Ehsan Hasan
Oman
Hilal Khamis
Sayed Wajid
Ashraf Rajab
Fathiya Abdul Karim
Soornima Rao
Bahrain
Mohammed Hasan
Amira Haji Hasan
Khalifa Abdullah
Bini Babu
R. Arshad Hussain
Qatar
Stanley Wilfred
Latha Prabhu
Emmanuel Sioco
Antonio Lenchico
Lebanon
Antonio Chelby
Fadi Farouk
Badawi Noman
Rami Chidiac
Mohammed Ibrahim
Randa Mohammed
Maria Milad
Firas Sukkarieh
KSA
Mohammed Hussein
Dr. Mohammed Ammar
Imelda Maghanoy
Matooka Hassan
Wafaa Abdul Baki
Ali Hussein
Imamuddin Khan
Feroj Sarder
K.A. Roshan
Manal Yousef
Mohammed Jashim
Geraldine Milallos
Mumtaj Mohammed
Tamadur Ahmed
Waleed Abdul Rahim
Middle East has shown exceptional flair and imagination in response to a cocktail recipe contest run by NESCAFE.
‘The NESCAFE Cocktail Contest’ promotion was one of the most successful ever, drawing entries from across the region and showing the diversity of Middle East values. The success was mostly unexpected, with thousands of entries from the region.
“The results were amazing,” said Anthony Ishaak, Nestle ME Consumer Services Executive Chef. “We’ve had a huge variety of really innovative entries, reflecting national tastes and preferences and underlining the wealth of creative skills that the region possesses.”
Earning the 50 titles from the enormous number of participations were consumers whose recipes have met the NESCAFE selection criteria as follows:
- The recipe is that of a cocktail drink.
- The combinations of ingredients selected are harmonized and balanced.
- The cocktail drink taste reflects ‘coffeeness’
- The Recipe idea is creative and innovative.
Winners of ‘The NESCAFE Cocktail Contest’ received a ‘NESCAFE Barista Kit’(Cocktail preparation set) which included the all-new Philips Cucina blender, a NESCAFE cocktail shaker, as well as a hot & cold NESCAFE thermos. Winners received their prizes at a festive gathering within the Nestle offices all around the region.
This competition came as part of the continuous steps and commitment NESCAFE takes by delivering top quality products for the ME region.
The award came as part of the NESCAFE Red Mug promotion, where consumers who bought a NESCAFE Red Mug 200g jar received a free red mug and a booklet with 10 different NESCAFE cocktail recipes, and were invited to submit their own original recipes based on the creative use of NESCAFE Red Mug.
In line with this promotion, NESCAFE is currently running another promotion offering a special “foam-maker” to all NESCAFE consumers, on the purchase of NESCAFE Red Mug.
Below, the list of Winners’ names from the Middle East region.
-Ends-
For more details, kindly contact
Rana Mouawad,
Promoseven Weber Shandwick
Tel: +971 4 321 00 77,
Fax: +971 4 321 17 11
E-Mail: rana.mouawad@promoseven.com
THE WINNING TEAM
COUNTRY NAME
UAE Vishal Vaidya
Charmaine Martins
Edrees Al Ghazwani
Rihab Mustafa
Jayanthi Rajan
Kuwait
Naeema Yaseen
Kunuz Eid
Jordan
Hanan Noman
Gulnar Grace
Jabi Khalil
Yazan Ahmed
Ehsan Hasan
Oman
Hilal Khamis
Sayed Wajid
Ashraf Rajab
Fathiya Abdul Karim
Soornima Rao
Bahrain
Mohammed Hasan
Amira Haji Hasan
Khalifa Abdullah
Bini Babu
R. Arshad Hussain
Qatar
Stanley Wilfred
Latha Prabhu
Emmanuel Sioco
Antonio Lenchico
Lebanon
Antonio Chelby
Fadi Farouk
Badawi Noman
Rami Chidiac
Mohammed Ibrahim
Randa Mohammed
Maria Milad
Firas Sukkarieh
KSA
Mohammed Hussein
Dr. Mohammed Ammar
Imelda Maghanoy
Matooka Hassan
Wafaa Abdul Baki
Ali Hussein
Imamuddin Khan
Feroj Sarder
K.A. Roshan
Manal Yousef
Mohammed Jashim
Geraldine Milallos
Mumtaj Mohammed
Tamadur Ahmed
Waleed Abdul Rahim
© Press Release 2003
