12 September 2011
Abu Dhabi, United Arab Emirates: National Holding LLC (NH), Abu Dhabi's leading diversified investment group, today announced the appointment of Dr. Kamel Abdallah as Chief Executive Officer of its industrial arm Exeed Industries.

Dr. Abdallah brings more than two decades of top-tier regional and global experience to National Holding at a time when the group is committed to continue achieving significant growth. With his broad vision derived from his industry specific expertise, Dr. Abdullah brings keen insight into strategies for shaping and guiding the goals of Exeed Industries.

Prior to joining Exeed Industries, Dr. Abdullah has served for over five years as CEO of Rani Investment, and Executive Vice Chairman of Aujan Industries, the largest privately-owned beverage and confectionary company in the GCC. Rani Investment is an Aujan Holding company with investments in the property development, mining, and hospitality sectors in the Middle East and southern Africa. During his tenure, the group successfully implemented its strategic plan in expanding manufacturing, revenues, profits, and international geographic presence.

Dr. Kamel Abdallah has a PhD in Strategic Management from the Ohio State University, as well as Master's degrees in International Trade and Finance from the American University in Washington D.C. and the Ohio State University. He also holds a bachelor's degree in Economics from the American University of Beirut, Lebanon.

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About National Holding LLC
National Holding is a privately held Abu Dhabi-based diversified holding company, with decade-long experience and a portfolio of five business groups across the UAE and MENA region in key focus areas such as investments, industry, property, trading and retailing, as well as oil and gas.

Supported by privileged access to capital, exclusive synergy with the UAE's business community and the backing of reputed shareholders, National Holding is a key contributor to the country's ambitious economic aspirations through its delivery of value added products and services in select sectors and firm commitment to developing new opportunities in high growth segments.

About Exeed Industries
Exeed Industries LLC, the National Holding Company, is an Abu Dhabi-based specialized industrial investment company, currently operates agri-industrial and building materials, and industrial cables sectors within the United Arab Emirates, and the Middle East. Exeed is committed to achieving the industrial vision of the Abu Dhabi 2030 strategic vision.

For further information, please contact:
Fareed Bilbeisi,
Group CFO, National Holding LLC
Tel +971 2 657 7000,
Fax +971 2 657 7100,
Email: fbilbeisi@nh.ae 

Sweety Darwish,
Marketing Communications Manager,
National Holding LLC
Tel +971 2 657 7003,
Fax +971 2 657 7100,
Email: sdarwish@nh.ae

© Press Release 2011