Dubai, Wednesday, 21st _February, 2007: NGC Network Asia LLC today announced the appointment of Medialeader Group as its ad sales representative in the Middle East. Under this agreement Medialeader Group will use its in-house expertise in the Middle East to promote The National Geographic Channel to advertisers and work with clients and agencies to increase advertising revenues on the channel.

Through this arrangement Medialeader Group will also offer advertising opportunities on National Geographic Channel's feeds across Asia, Europe, Africa and Latin America;  the Sky Media portfolio of channels including Sky News (UK, Ireland & International) and Sky Sports UK;  and the entertainment and factual channels owned and operated by Fox International Channels in Asia, Europe and Latin America.

National Geographic Channel provides smart, innovative entertainment that invites viewers to "Think Again" about science, technology, history, investigation, and wildlife. Through its unique connection to National Geographic Society, National Geographic Channel is driven to push the boundaries of what people understand about the world. It inspires reflection & debate about the most important issues affecting our lives today. National Geographic Channel is a brand which stands for Trust, Unique Access, and Credibility which is second to none.

The channel's feed in the Middle East and North Africa carries Arabic subtitles which further boosts its popularity amongst the factual entertainment lovers in the region.

Announcing the deal, Mr Zubin Gandevia, Managing Director and Executive Vice President, National Geographic Channel Asia, "The tie up with Medialeader Group is a move towards making The National Geographic Channel and the global portfolio of channels offered through us more accessible to advertisers in the region. Our bouquet offers the advertiser a unique mix of channels and integrated marketing opportunities that collectively reach out to one of the widest range of audiences. I am confident that this partnership will prove beneficial to both the companies and will go a long way in promoting our channels to advertisers who are looking at innovative ways to reach upscale and discerning audiences."

-Ends-

National Geographic Channel International
National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television & Film (NGT&F), FOX Entertainment Group and the National Broadcasting Company (NBC), NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education.

Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT&F and Fox Cable Networks Group) is available in over 290 million homes (including day-part households) in 164 countries and 27 languages.
 
MEDIALEADER GROUP
The Middle East's leading media representation company - Medialeader Group is a subsidiary of Paris-based MediaQuest Corp, founded in 1987. With activities ranging from publishing to TV production and digital communication - spanning Arabic, English and French languages - MediaQuest Corp. is in a unique position to achieve its goal with National Geographic Channel.

With  more than 100 employees and offices in Algiers, Beirut, Dubai, Jeddah, Paris, Riyadh and Tunis, Medialeader Group represents a roster of leading media, including magazines; TRENDS, Communicate, Saneou Al Hadath, Shaheen (a joint interest with French media group Le Figaro); daily newspapers; Times of Oman, Al Shabiba and Kuwait Times  and  TV broadcaster Al Aan TV. In Tunisia, it has a joint venture with leading outdoor advertising supplier Bienvu. Medialeader Group also handles exclusive media sales representation for JCDecaux outdoor media.

For more information, please contact:
Name : Rohit D'silva
Company name: NGC Network Asia LLC
M: +971 50 2867611
Email: rohitd@ngcasia.com

For more information, please contact:
Name : Shailesh Kulkarni
Company name: Medialeader Group
M: +971 50 6252367
Email: shaileshk@medialeader.biz

© Press Release 2007