•Range Rover Evoque wins reader award for in-car technology

•Named 'SUV of the Year' and 'Best Premium SUV' taking total awards to over 160

•Evoque drivers benefit from the latest Land Rover customer focused in-car technologies and safety features

4 September 2014 - Kuwait  - The Range Rover Evoque has won three more awards, taking its global haul of accolades to a total of 161 in just over three years.

Already widely acclaimed by journalists, critics and owners, the most recent successes have come from the readers of key global titles. In one recent survey the Evoque scored a near-perfect 94 per cent when participants were asked to rate their cars' audio and entertainment systems as well as other technology, such as phone connectivity and the user-friendliness of on-board computers.

Mr. Yousuf Al Qatami, General Manager of Ali Alghanim & Sons Automotive - the exclusive importer of Land Rover in Kuwait - said: "This recognition by magazine readers serves as testimony to the tremendous feedback that the Evoque has generated in the Kuwaiti market. Undoubtedly, as a unique premium SUV that buyers find truly desirable, Land Rover has indeed raised the standard of in-car technology to class-leading levels."

The Range Rover Evoque includes a suite of customer focused in-car technologies and safety features with some dedicated purely to off-road capability. 

Class Leading Off-Road Features 

The 4x4i system monitors the vehicle dynamics continuously, providing illustrated information through the infotainment display on the centre console. In addition to this, the Land Rover off-road navigation system provides a comprehensive aid to driving in unmapped areas.

Land Rover Wade Sensing™ uses sensors in the door mirrors to provide the driver with information when driving through water, which is particularly beneficial when visibility is poor and at night. A visual display and warning chimes alert the driver as the water level rises around the vehicle. Maximum wading depth for the Evoque is 500mm.

Innovative Safety Features

Surround Cameras improve visibility and driver awareness using five digital cameras, discreetly placed around the vehicle, providing a near 360-degree, real-time view of the surrounding area.

Blind Spot Monitoring uses side-mounted radar sensors to survey potential blind spots behind or either side of the vehicle, whilst Closing Vehicle Sensing detects vehicles which are closing quickly from behind and could cause a threat during a lane change manoeuvre.  Drivers are alerted by a rapid flashing of the Blind Spot warning light in the corresponding door mirror helping to improve awareness for faster reactions. 

Reverse Traffic Detection is an additional enhancement to these systems and monitors traffic approaching from either side of the vehicle during a reversing manoeuvre (eg reversing out of a parking space). If a hazard is detected, the driver is swiftly informed via both audible and visual warnings.

The ECO-Drive feature provides a continuous flow of information and feedback via the 8-inch touchscreen, including instantaneous fuel consumption readings, historical data comparisons as well as tips on improving driving styles.

Since its launch in 2011, the Range Rover Evoque has won 161 international awards for its combination of leading-edge design, striking interior craftsmanship, in car technology and off-road capability. With highly competitive pricing, a range of powerful yet efficient petrol and diesel engines, 'on demand' active driveline to enhance agility and a responsive, fuel-efficient 9-speed automatic ZF transmission, the Evoque continues to appeal with more than 310,000 sales worldwide, making it the fastest-selling Land Rover of all time.

-Ends-

-         Please note some features are market dependent, contact your dealer for the latest availability information.

-         Awards mentioned in article are:  Auto Express 'In-Car Tech', The Telegraph Motoring 'SUV of the Year' and Carro magazine 'Best Premium SUV'

-         Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Defender, Freelander, Discovery, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in approximately 180 global markets.

For further information log onto newsroom.jaguarlandrover.com , www.landrovermena.com , www.jaguarmena.com or contact:

Amna Al Jarery
Action Kuwait - Part of Action Global Communications
Telephone: +965 2491 5616
Email: amna.j@actionprgroup.com

Muhammed Yousef Mughal
Ali Alghanim & Sons Automotive Co. W.L.L
Telephone: +965 2 2246 516  Fax: +965 2 2246 139
Email: muhammed.mughal@aas.com.kw

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© Press Release 2014