Dynamics ERP Helps Leading Kuwait Based Retail Chain to Replace Old & Complex Technology

Kuwait: May 17, 2010: Microsoft Gulf today announced that MS Retail, the leading Kuwaiti based retail chain has chosen Dynamics NAV Enterprise Resource Planning (ERP) software to maximize internal efficiencies. Since its inception, MS Retail has been committed to providing a world class retail experience through its flagship retail concept stores under the brand name Baroue.

The adoption of a robust and flexible technology platform will allow the retailer to automate business processes, and adopt state-of-the-art technologies within its stores leading to enhanced customer experiences and improved productivity across the organization. In addition, Microsoft Dynamics and LS Retail deliver value-added technical advancements and out-of-the-box integration with other Microsoft technologies, thereby improving total cost of ownership for MS Retail. The replacement of the old technology with Microsoft will be done in partnership with EEMC, a Microsoft Gold Certified Partner and a leading ERP consulting company in Kuwait.

"We wanted an innovative technology platform that would enable us to meet our business needs quickly while also scaling to support our long-term growth and expansion," said Mr. Mohammed Al Sayer, Vice Chairman, MS Retail. "Microsoft Dynamics is a cost-effective and proven solution that fulfils all our requirements with full integration between our retail and back office operations. We are anticipating an increase in productivity, a reduction in the running costs, and real-time decision-making. By using Dynamics NAV, we will enhance the shopping experience for our customers."

Mr. Munther Al-Wagayan, Vice President, Business Solutions, EEMC said, "Microsoft Dynamics will improve the accuracy and speed of the company's different activities like planning, scheduling and purchasing, which will increase customer satisfaction, reduce cost and increase profitability. Mr. Yasser Nassif, Enterprise Solutions Manager added, Our expertise in Microsoft technologies and consistent high-quality delivery over the years will enable us to help Burgan Drilling to greatly improve the efficiency of their daily business operations while reducing overall costs."

Ehab Mostafa, Country Manager, Microsoft Kuwait added, "MS Retail was looking for a solution that would help streamline operations, and find ways to use their resources more efficiently with a retail centric application. Microsoft Dynamics is a user-friendly ERP solution that offers retailers a complete point-of-sale (POS) solution that can be adapted to meet unique retail requirements. It will enable MS Retail to implement efficient practices and to expand and build competitive advantages. By delivering flexibility, adaptability and increased productivity, Dynamics is set to transform the way MS Retail operates and competes in marketplace."

Microsoft Dynamics provides robust capabilities to quickly deploy and configure new business flows. It also enables MS Retail to have a single, integrated solution where employees can efficiently collaborate, optimize resources, and leverage business insight to make better-informed decisions. Some of the other Microsoft technologies adopted by the organization include Microsoft SQL Server 2008, and Windows Server.

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About MS Retail
MS Retail was incorporated in Kuwait in May 2005 to establish a chain of stores focused on children apparel and accessories.  The Companyplans to expand its operations through the surrounding GCC countries, to be followed by a further expansion into South East Asia and Middle East and North Africa ("MENA") region.The Company is owned and supported by MS Holding, which in turn is owned and operated by the Al-Mutawa and Al-Sayer families.  Al-Mutawa and Al-Sayer families are two of the leading business entities in Kuwait with extensive experience in establishing and managing companies. 

About Microsoft Dynamics
Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that help businesses work more effectively. Delivered through a network of channel partners providing specialised services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business. For more information please visit http://www.microsoft.com/dynamics/default.mspx

About Microsoft Gulf
Founded in 1975, Microsoft (NASDAQ:'MSFT') is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Gulf opened its Dubai-based headquarters in 1991. Microsoft Gulf today oversees Microsoft activities in Bahrain, Kuwait, Oman, Qatar and the UAE. Microsoft Corporation's address on the worldwide web is: www.microsoft.com and Microsoft's Gulf web site is: www.microsoft.com/gulf. 

About Microsoft Partners
Enhanced Engineering & Multi-Technologies Co (EEMC) was established in 1983 as a joint venture with a UK company, IAL, and a subsidiary of Standard Cables; now Enhanced Engineering & Multi-Technologies Co. With more than 26 years in the IT market EEMC has been exploring how technology and services can help our customers address their problems and challenges. www.eemc-me.com

Dynamic Vertical Solutions (DVS) is a leading provider of end-to-end integrated and adaptable business management applications, for organizations of various sizes across various Industry sectors and specially retail based on their unique need and requirements.

This material is for informational purposes only. Microsoft Corp. disclaims all warranties and conditions with regard to use of the material for other purposes. Microsoft Corp. shall not, at any time, be liable for any special, direct, indirect or consequential damages, whether in an action of contract, negligence or other action arising out of or in connection with the use or performance of the material. Nothing herein should be construed as constituting any kind of warranty. 

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© Press Release 2010