Movado's critically acclaimed BOLD collection makes its UAE debut with Ahmed Seddiqi & Sons

The edgier side of Movado is unveiled in the Emirates for the first time

Dubai, UAE, 18^th October 2012: After its initial launch in the United States, Movado brings its critically acclaimed Movado BOLD™ Collection to the United Arab Emirates. Specially designed to be more cutting edge, innovative and striking, the latest BOLD range reveals a new side of Movado. Like the Movado core collection, these new 2012 BOLD styles are accented by a legacy of artistry and innovation, and a dedication to the future of time.

The vibrancy of colors and fashion forward designs that have been incorporated into the sleek and sophisticated collection are perfect for those seeking a fresh and on-trend look. Featuring oversized men's and women's watches with modern Museum dials, detailed by bold new textured dots and bright eye-popping color accents, the timepieces are water resistant till 30 meters. All these Movado BOLD timepieces also have precise Swiss made quartz analog movements and scratch-resistant K1 crystals.

"It is a privilege for us to be able to showcase Movado's latest offering, the BOLD collection for the first time in the Emirates. As the UAE's premier retailer we pride ourselves on offering the latest cutting edge designs and on being the first to introduce new collections for our patrons. After the tremendous success of this range in the United States, the collection will now also be available in the UAE and offer customers a chance to experience the new, bolder Movado" commented Mr. Mohammed Abdulmagied Seddiqi, VP - Sales & Retail, Ahmed Seddiqi & Sons.

The collection is available at select Ahmed Seddiqi & Sons stores and 1915 by Seddiqi and for more information on Ahmed Seddiqi & Sons please visit: www.seddiqi.com.

Press Enquiries: For further information on Ahmed Seddiqi & Sons, please contact Zaib Shadani at The Portsmouth Group on +971 4 369 3571 or email zaib.shadani@theportsmouthgroup.com or Omar Abdraboo on +971 4 369 3575 or email omar.abdraboo@theportsmouthgroup.com

Ahmed Seddiqi & Sons
Established in 1950, Ahmed Seddiqi & Sons is a family owned and run business synonymous with exquisitely designed watches. From its humble beginnings as a single store in Souk Bur Dubai, Ahmed Seddiqi & Sons has thrived to become the largest retailer of Swiss Brand watches in the Middle East, boasting a portfolio of over 54 prestigious brands across 57 locations in the UAE. The passion for luxury Swiss watches is deeply embedded in Ahmed Seddiqi & Sons family. The Board of Directors and Executive Committee is comprised of the second, third and fourth generation of the Seddiqi family.

© Press Release 2012