Dubai, UAE September 19, 2007 - Following success of 10th anniversary celebrations, one of the major announcements declared by the management of Al Bustan Centre & Residence, deluxe hotel apartments in Dubai, is the promotion of Moussa El Hayek to  Chief Operating Officer. Al Bustan Centre & Residence houses 640 apartments that cater to GCC, European and other regional and international clienteles, with 5 star Hotel facilities and amenities, Shopping Centre that houses 85 retails shops along with a vast Food Court and its Al Nahda Restaurant that serves international cuisine, and not to forget the amusement arcade for little ones - Fantasy Kingdom. Prior to this appointment, Moussa was the property's General Manager for 10 years, heading up the team and responsible for this grand Deluxe Hotel Apartments overall operation.  He is backed by 29 years of solid experience in the hospitality industry in Middle East and mainly UAE, from Hotel Operations, Management, Rooms Division, Sales & Marketing to Finance; he has an extensive and rewarding career history in different International & Chains of Hotels like Hyatt Hotels, Radisson SAS, Rotana Hotels & Abu Dhabi National Hotels Company. 

Owners of Al Bustan Centre & Residence, Abdulla Al Thani and Dubai Islamic Bank, said: "Moussa El Hayek's foresight, business acumen and initiative promise to enhance the profile of the property even further. He holds an excellent track record which has seen him manage and execute several major events for the property both in its expanding portfolio in the region and in Eastern Europe. We congratulate him on his new appointment as Chief Operating Officer of the property and wish him greater success in future."

On news of his appointment, Moussa said: "I am delighted of my promotion to Chief Operating Officer of Al Bustan Centre & Residence and for the continuous trust given to me by our Owners and the entire management and staff. With position comes responsibility and I intend to actively promote the property by entering new markets in Asia and Europe. Right now, Dubai is at the center of a booming market that offers excellent prospects in tourism. By identifying selected opportunities I aim to provide our owners outstanding returns. My main responsibilities now would include exploring new markets and devising strategies to keep ahead of competition.  Likewise, another key attention is to upgrade our facilities and constantly improve our product. The property is undertaking major renovation and refurbishment projects which we hope would benefit our   clients and offer them the best value for their money, with the best standard of services, personalised attention, along with our unique concept.  Our focus is to do things well for yet another decade and we want to capitalise on that strategy for success."

Moussa concluded: "I'm extremely thankful to Abdullah Al Thani, Dubai Islamic Bank and the management of Al Bustan Centre & Residence for this challenging promotion. It gives me great satisfaction to be offered this opportunity during such an interesting period in property's history, as we stand poised to strengthen ties with our international and regional partners to promote tourism in the country."

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About Al Bustan Centre and Residence
Al Bustan Centre and Residence - The luxurious residential, shopping and entertainment complex comprises of 640 suites, a comprehensive shopping mall with over 80 outlets and one of the biggest indoor amusement arcades in the UAE. A prestigious address, Al Bustan Centre & Residence is 'your home away from home', situated within easy distance from Dubai's business district and is just five minutes away from Dubai International Airport and seven minutes from downtown. Its strategic location also allows its residents and visitors a smooth access to other emirates including Sharjah, Ajman, Fujeirah and Ras Al Khaimah.

For more information, please contact:
THE IDEA AGENCY - PR DEPARTMENT
Tel: 971 4 3434424
Fax: 971 4 3434305
Email: pr@theideaagency-me.com

© Press Release 2007