Award-winning ROKR E8 morphs from phone to music player with the touch of a button
Dubai, UAE -4th August 2008 - Motorola, Inc. today announced regional availability of the award-winning ROKR E8, which transforms from music player to phone with the touch of a button. Using Motorola's breakthrough ModeShift™ technology, the device presents users with only the controls they need, at the time they need them.
"Motorola designed the ROKR E8 to deliver an uncompromised consumer experience for both music and talk. The candy bar sized device is packed with mobile entertainment, productivity and connectivity. , " said Patrick Mulligan, Vice President, Mobile Devices, Motorola Middle East, North Africa, Turkey and Pakistan
He continues, "Life is all about balancing work and play. The ROKR E8 epitomises this balance by empowering you to switch instantly from hectic work phone calls to relaxing to your favourite tunes on the move."
The Motorola ROKR E8 is both an MP3 player that makes great phone calls and a mobile phone with tremendous audio capabilities. Ideal for music-lovers, it provides a brand new audio experience for your personalised music library anytime, anywhere.
When powered off, the surface of ROKR E8 is smooth, with no visible keys. Power on the device and it presents a virtual numbered keypad on the front surface. With one "press" of the virtual music key, the phone keypad disappears and control keys for the music player - play, pause, fast forward and rewind - appear in its place.
Yet, ROKR E8 is more than just a "touch"-operated device. Using innovative vibrating haptics technology, the device provides the tactile feedback consumers expect from a traditional keypad, providing confirmation they have pressed a virtual key.
ROKR E8 also marks the debut of the new FastScroll™ navigation wheel from Motorola, a variable-speed touch control that lets consumers easily scroll through all of the content stored on the device. With a gentle slide of the thumb, the wheel quickly scrolls through your music (music mode), contacts (phone mode), calendar (phone mode), or multimedia (imaging mode) content. Information is easily viewed on the landscape 2.0" QVGA display.
In music mode, ROKR E8 delivers great sound through a three-dimensional stereo feature that enhances two-channel audio and an on-board equalizer. Share music with your friends over the built-in speaker, break free from wires with stereo Bluetooth® wireless technology, or listen with a favourite set of standard stereo wired headphones using the 3.5 mm headset jack.
ROKR E8 also helps consumers discover new music with a built-in FM radio and support for Song ID2. The 2GB internal memory can store up to 1,600 songs3, and the external memory is expandable up to 4GB with an optional microSD™ card. Music transfers quickly with USB 2.0. The device is compatible with Windows® Media Player® 11 on the PC, which also provides access to more than 200 online music stores.
In phone mode, ROKR E8 provides outstanding voice quality using Motorola CrystalTalk™ technology. The powerful device can receive calls while downloading or playing music, text messaging, surfing the Web or taking pictures. Quality construction and materials help make ROKR E8 durable and reliable, and a high gloss front, aluminium soft touch back, spun metal side keys and engraved banding offer the modern style expected from Motorola.
The ROKR E8 took the spotlight this year at the Consumer Electronics Show with a number of key honours from leading technology media outlets including the CNET Best of CES Award in the Cell phones and Smartphones category and CNET's People's Voice Award.
ROKR E8 is now available at all Motorola authorised retail outlets across the region.
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About Motorola
Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit http://www.motorola.com.
Media Contact:
Jean-Pierre Bou Rouphael
Motorola, Inc.
+ 971 4 331 5111
RPHJ01@motorola.com
Rima Prakash Dudeja or Nourhan El Demerdash
NettResults Public Relations
+971 4 331 1593
rima@nettresults.com
nourhan.demerdash@nettresults.com
Certain mobile phone features may not be activated by your service provider, and/or their network settings may limit the feature's functionality. Contact your service provider for details. All features, functionality and other product specifications are subject to change without notice or obligation.
1 In order for Bluetooth devices to communicate with one another, they must utilize the same Bluetooth profile. To determine the profiles supported by other Motorola devices, visit www.hellomoto.com/bluetooth. For other devices, contact their respective manufacturer. Certain Bluetooth features including those listed may not be supported by all compatible Bluetooth-enabled devices, and/or the functionality of such features may be limited in certain devices, or by certain wireless carriers. Contact your wireless carrier about feature availability and functionality.
2 Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges, and/or additional charges may apply.
3 Capacity based on 3.5 minutes per song in WMA format at a data rate of 48Kbps. Storage capacity is approximate and subject to available memory space; actual capacity varies by file format and content. 1GB = 1 billion bytes; actual usable memory after formatting is less.
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. Windows and Media Player are either trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. All other product or service names are the property of their respective owners.
© Motorola, Inc. 2008. All rights reserved.
© Press Release 2008
