21 January 2012
Mobily is jumping for a more-developed way to interact with Twitter users by integrating Twitter usernames with its internal system for customers care CRM, which will allow Mobily Social media team to get to the user's full information and history once users tweets to @Mobily1100 (Mobily's account on twitter for customer care).

The information technology team in Mobily has worked very hard to develop such system in corporation with customer care team, the step that will drive the company to Excellency in customer care services.

Mobily initiative will be counted as the first from its kind in telecommunication companies all around the world.

This method mainly allows Mobily's customers to add their usernames to their information in customer care database, and then they will get instant response to their complaints or enquiries through Twitter easily.

Mobily said that the process of this method is to reply to customers' inquires or complaints immediately in a (mention) with request number and they'll be provided with the details through their personal accounts on Twitter automatically.

Mobily is giving its customers the opportunity to try this creative method by following very simply steps; starts with following Mobily account for customer care (@Mobily1100) then tweeting. The users will get mentioned with http://www.mobily.com.sa/TwitterPortalIntegration/  to update their information in the customer care database by adding their twitter usernames.

Mobily's CEO Khalid Al Kaf said that "Mobily is well-committed to serve its customers by launching such initiatives,"

He added "Technology revolution and social networks have become the backbone of our daily lifestyle and Mobily will pay the effort to enrich its customers with different applications and products which allies with the company strategy in customer care".

Mobily's CEO thanked the IT team for their great effort and all the other teams who incorporated to make this achievement.

Mobily started to involve in social networks very early and supported the culture of communication through social media within its environment.

Facebook, YouTube and Google+ have very well active account for Mobily to get in touch with its customers more easily.

-Ends-

Mohamed Anani
Senior Account Executive
Corp. Communication Dept.
P.O.Box 69179 Riyadh 11423
Kingdom of Saudi Arabia
Tel: +966 5 6 031 2858
Fax: +966 5 6 031 6606
Mobile:+966 56 947 2413
e.mail: m.mostafa.sst@mobilty.com

© Press Release 2012