Dubai, UAE, August 18, 2008: Mirdif City Centre, Majid Al Futtaim's upcoming project, is one of the first shopping centre ventures in the region to be ecologically friendly right from the design phase through to the construction stages.
The Centre will adopt Leadership in Energy & Environmental Design (LEED) standards; a rating system developed by the U.S. Green Building Council as the methodology for measuring 'sustainability'. In order to achieve this rating, the project has to comply with LEED protocols, both in terms of design tactics - to reduce energy and water demand - and in the construction phase, for sustainable procedures of waste management, recycling and material selection.
Shahram Shamsaee, Senior Vice-President, Majid Al Futtaim Shopping Malls said, "Mirdif City Centre is our flagship pilot scheme aiming to implement the LEED procedures and protocols therefore allowing us to witness the benefits of eco-friendly construction techniques. We have appointed the leaders in this field, Green Technologies, as specialist LEED consultants for the project and they are helping us in directing the design and building teams through the various stages."
The many green concepts that are being incorporated as core values at Mirdif City Centre include the use of materials, design forms and construction processes that minimise the negative impact on the environment. This will help conserve natural resources as well as enhance and protect the environment.
Together with world renowned partners, contractors ALEC, project managers MACE and MEP consultants WSP Middle East, Majid Al Futtaim Shopping Malls will once again be leaders in paving the way for green malls in the region with their flagship Mirdif City Centre project.
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About MAF Shopping Malls:
MAF Shopping Malls is the leading manager and developer of shopping centres in the Middle East and North Africa. The company is part of the MAF Properties one of the major operating subsidiaries of the Majid Al Futtaim Group and already has seven operating centres totaling over 500,000 square meters of GLA - 4 centres in UAE; 2 in Egypt and 1 in Oman. MAF Shopping Malls deals with over a 1200 retailers across the globe and its centres draw a combined foot traffic of over 90 million shoppers annually.
MAF Shopping Malls world-class shopping centres have revolutionised the retail industry in the past 13 years with breakthrough developments like Ski Dubai, the first indoor Ski Resort, Mall of the Emirates - the first shopping resort in the Middle East and the popular City Centre franchise that has been exported across the region to Egypt and Muscat.
For more information, please contact:
Komal Manglani
Polaris Public Relations
P. O. Box 32838, Dubai,
UAE
Tel: +9714-3415555
Fax: +9714-3415588
Email: k.manglani@polaris-me.com
© Press Release 2008



















