29 April 2004
Welcome to Europe: MINI roadshow in Brussels for the ten additional EU countries


On May 1st Estonia, Lithuania, Latvia, Malta, Poland, Slovakia, Slovenia, Czech Republic, Hungary and Cyprus will join the European Union. MINI will be there to celebrate this historical event with an international roadshow.
 
Ten MINIs decorated with roof flags representing the new countries along with a European MINI, showing the EU flag, will celebrate into the accession night to welcome the adjoining countries.
 
The decorated MINIs can be seen in Brussels city centre on 1st May at the Place de Luxembourg, Place de la Monnaie and 'Mini-Europe'; the tourist attraction that displays 300 miniature versions of famous European landmarks such as the Eiffel Tower and Big Ben.
 
MINI enjoys huge success in the Middle East and is available in three models: MINI Cooper, MINI Cooper S and MINI Cooper S Works.  The new MINI Convertible will arrive into the region towards the end of 2004.
 
MINI has registered over 375,000 cars worldwide, in 73 different countries since its launch.
 
-Ends-
 
For further information, please contact:
Rania Rostom,
Corporate Communications Manager,
BMW Group Middle East,
Tel: + 971 4 3132600;
Fax: + 971 4 3300120
 
Or,
 
Zahabia Motiwala,
MCS/Action,
Tel: +971 4 390 2960;
Fax: +971 4 3908161.
Email: Zahabia.m@actionprgroup.com

© Press Release 2004