New model makes its debut at the North American International Auto Show
All eyes were firmly fixed on the small car with a big attitude this week in Detroit, as the MINI Cabrio made its world debut. Staying true to its new motto, 'Always Open,' the MINI Cabrio literally broke the ice to reveal its hot new look and demonstrate its versatility even in winter weather.
Displayed in a new custom MINI Cabrio colour, bright 'Interchange Yellow', the MINI did not disappoint. Taking only 15 seconds to open the soft top, the MINI Cabrio has not only improved in design, it boasts optimised handling, performance, efficiency and functionality.
"The MINI Cabrio is more focussed than ever on the fun of open air driving. With a built-in timer to measure how long the hood is down, a retractable roll over bar and features to optimise fuel economy and minimise emissions, the Cabrio proves that the MINI brand, now in its 50th anniversary year, continues to thrive," said Sarah Klippert, MINI Manager of BMW Group Middle East.
The new MINI Cabrio will enter the Middle East market in April with two models, the MINI Cooper Cabrio and the MINI Cooper S Cabrio, both with 1.6 litre engine variants.
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About MINI:
Since its launch in 1959, MINI continues to redefine small car design. A car of substance in abundance, MINI enjoys worldwide popularity among all ages and groups. In fact it was the first small car to achieve genuine global success. MINI not only has a history, it also has its very own personality. A trendsetter in its own right, MINI sets itself apart through its unique interpretation of style and design. Aquired by the BMW Group in 2000, the MINI brand includes the MINI Cooper and Cooper S, MINI Cooper Cabrio, MINI Clubman and the new MINI John Cooper Works.
For more information please contact:
Laura Fanning, d'pr
Telephone: + 971 4 3311104
Email: laura@d-pr.ae
Leanne Blanckenberg, BMW Group Middle East
Telephone: +971 4 3132615
Email: leanne.blanckenberg@bmw.com
Media website: www.press.bmwgroup.com
© Press Release 2009
