Mindware Appointed as Huawei Enterprise Distributor

ICT leader's expertise complements Mindware's reach in MENA region

Dubai, October 14 2012 - Huawei Enterprise, a leading global information and communications technology (ICT) solutions provider, has formalised a partnership agreement with Mindware, a leading distributor of IT products to the Middle East and North Africa. Mindware's appointment as an authorised distributor of Huawei Enterprise products and solutions enables Huawei to benefit from Mindware's 20 years' experience in the MENA region and its network of over 2,500 resellers.

Mindware will act as a Value-Added-Distributor for Huawei Enterprise, which means it will not only provide logistical and financial support when it comes to customer sales, but will also provide post-sales technical support to customers. This gives the ICT vendor reassurance that organisations opting for Huawei products have guidance and support every step of the way, helping them realise the true potential of the ICT solutions they have invested in.

Dong Wu, vice president, Huawei Enterprise Middle East, commented: "As Huawei grows, we rely on our family of channel partners to provide extensive support to customers. Our partners have to truly understand what it is that we are trying to achieve with our products and solutions, which have a transformative effect on organisations and help them deploy ICT to overcome whatever business challenges they face. The technical support Mindware provides is vital in the early stages for customers, especially when they are opting for a combination of products or support across multiple levels of their organisation. The partnership adds a significant string to our bow in the MENA region, and I expect great success from this collaboration."

The announcement was made today at Huawei's gathering of channel partners in Dubai, following its participation at GITEX. Huawei Enterprise's channel strategy in the region is to build strong relationships with a core community of trusted and valued partners, and this year's GITEX and Huawei's gathering for its channel partners at the forum provided a good opportunity for partners and Huawei personnel to network and share experiences with their colleagues.

Under the agreement with Huawei Enterprise, Mindware will focus on providing support in three main product and solution areas. The first area is IT products, including Huawei server and storage solutions. The second area is IP products, including Huawei's family of routers and switches with the third area offering end-to-end security solutions. The fourth area is the Unified Communications & Collaboration part of Huawei's portfolio, including video conferencing products and intelligent surveillance solutions.

Mario Gay, Managing Director of Mindware, added: "Huawei has been a long-term partner of Mindware through our work with Huawei-Symantec, and we have watched the company closely over the past 10 years as it gained global success in the carrier market. Its recent entrance to the enterprise market has seen rapid success, and we believe that Huawei's focus on only delivering the best in terms of technology innovation and customer service is a good match for our own business ethos. We look forward to a successful partnership together."

Under the terms of the agreement, Mindware will distribute Huawei products and solutions to enterprises in vertical markets in the UAE, KSA, Qatar, Kuwait, Iraq, Pakistan, Oman and Bahrain. Huawei Enterprise customers span various vertical markets, including government, oil and gas, transportation, banking & finance and power sector.

Huawei is at GITEX 2012 (whose primary display stand is located in the Gulf Comms area, Za'abeel Hall, Stand-E13 and who are also in the Cloud area, Hall 6, Stand CLD4) to showcase its comprehensive portfolio of ICT solutions. These include new offerings for data centres, cloud computing, enterprise networking and wireless, as well as Unified Communication & Collaboration (UC&C), video conference and telepresence solutions. The Huawei Enterprise Business has invested heavily in developing its Middle East customer base since its inception just over a year ago.

Huawei Technologies
Huawei is a leading ICT solutions provider. Through continuous customer-centric innovation, we have established end-to-end advantages in ICT network infrastructure, Application & Software, Professional Services and Devices. With comprehensive strengths in wireline, wireless and IP technologies, Huawei has gained a leading position in the all-IP convergence age. Our products and solutions have been deployed in over 140 countries and have served 45 of the world's top 50 telecom operators, as well as one third of the world's population. The company is committed to providing innovative and customized products, services and solutions to create long-term value and growth potential for its customers.

Huawei is privately held and is 100% owned by its employees. As a progressive organization, Huawei undertakes management transformation, benchmarked against industry best practices. Since 1997, IBM, Hay Group, PricewaterhouseCoopers, Fraunhofer-Gesellschaft and Accenture have served as Huawei's consultants in such areas as corporate management, human resources management, employee shareholding plans, financial management and quality control.

Huawei Enterprise Business Group
The Enterprise Business Group service offerings focus on the enterprise infrastructure, enterprise communications, data centers, and industry applications. To support the cloud computing era and innovative new business models, the Enterprise Business Group also provides cloud computing-based data center and enterprise applications. The Enterprise Business Group has set up departmental organizations in over 100 countries and regions.

By leveraging its years of technical expertise and unmatched R&D capabilities, the Enterprise Business group is well-positioned to grow together with customers and partners for the future cloud computing and ICT convergence era.

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