Company expects 20 percent growth by end of year

Dubai - November 19, 2011: Midline Industrial Equipment L.L.C, the leading provider of state of the art German power tools and maintenance services for any universal brand, is set to participate at the Big 5 show 2011 for the first time under the German pavilion in the Zabeel Hall. In line with its plans to achieve 20 percent growth by end of 2011, the company, exhibiting at stand A125, is looking to leverage Dubai's reputation as a trade hub and the Big 5's standing as a premier business development platform.

The company specializes in specific power tools for construction purposes, and also offers universal service and maintenance for all brands and types of tools. Midline distributes unique products by German supplier PROTOOL GmbH, such as ingenious drilling and screw-driving systems with Fast-Fix technology where machine functions can be changed without additional tools, angle attachments that allow operation in tight areas and around corners, high powered cordless machines for reach and convenience, and the RenoFix range of material removal and renovation tools.

"The idea is to promote our function-specific tools, but also offer service contracts for all tools that might be used on a construction site. This allows clients to benefit from our cumulative experience in a hassle-free manner. They can get all their servicing needs met at one point of contact as opposed to going to multiple vendors," said Amin Hamdan, Managing Partner, Midline Industrial Equipment L.L.C.

"At the same time, we offer discernable cost and time saving advantages over agency servicing, while adhering to world class service quality standards. Not only are our prices far more competitive, but we also meet client needs for rapid repair as it can be unfeasible to take a machine offline for long periods of time at a construction site," he added.

For more than 30 years The Big 5 has provided a business and networking platform for the construction industry. It is the essential gateway to the Middle East and North Africa (MENA) construction market, providing both exhibitors and visitors the opportunity to conduct serious business and access the most current information on all aspects of the construction industry. In 2010, 2,150 exhibitors from 71 countries and 27 national pavilions exhibited at the event, addressing the core sectors of real estate, infrastructure, industry, power and water.

"We are looking forward to expanding to other Emirates in the UAE, and broadening our business and distribution network outside of the GCC. In particular, we are eying Saudi Arabia and Qatar - both active markets for construction, and the tools and expertise required to keep sites running efficiently," Hamdan concluded.

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