For 'Arab Digital Generation', Acer sees Ultra Mobility as Key to More Creative and Vocal Freedom of Expression as well as Exploration and Learning
Dubai, UAE: For today's Arab Digital Generation*, the ability to speak out expressively is a top priority, with youth clearly more vocal and eager to make their voices heard than ever before.
The Arab Digital Generation is composed of educated, young people who are extremely active online and in social networks, and who are impassioned about self-expression and want change.
*83 percent use the Internet daily, and 61 percent spend more than two hours each day on social networks. They prefer the Internet to television, and instant messaging to talking on the telephone or email--even with family and friends.
Central to the ability to be heard, say IT industry experts, is the ability to operate in an 'ultra mobility' computing environment, one in which technology facilitates not only content consumption but, critically, content creation.
"Imaginative, spontaneous, and knowledgeable, today's Arab youth are looking to make a statement. They want products that will help them create content efficiently and expect these products to be portable, fast, packed with the latest technology, and, above all, user friendly," commented Ali Nemati, General Manager, Acer Computer Middle East,.
Highly social, audacious, and tech-savvy, today's Arab youth are breaking traditional barriers to express their opinions. They expect instant connectivity at all times but also a computing form factor that allows them to quickly create and manage content, not just access it and share it.
Ultrathins have given this social grouping the ability to not just consume, but to create content.
Across the region, the demand for mobility is constantly increasing, and Arab youth are asking for intuitive devices which operate like second nature, such as Acer's Aspire S7 Series Ultrabook.
Just 12.2 mm slim, the S7 is an iconic combination of power and beauty. The use of straight lines, glossy white Gorilla® Glass 2, electroluminescent lighting, and anodized aluminum has culminated in an Ultrabook™ that champion's cutting-edge technology and innovative design. The dual torque hinge and Acer Instant On / Always Connect features ensure the ultimate in control and seamless usability.
About Acer
Established in 1976, Acer is an information and communication technology company dedicated to the research, design, marketing, sale and support of innovative products that enhance people's lives. Acer's green supply chain delivers environmentally friendly PCs, displays, projectors, servers, tablets and smartphones -- tools our customers need to explore beyond limits and experience more. Ranked No. 3 for notebooks globally (IDC 2012), Acer employs 8,000 people, and 2012 revenues reached US$14.7 billion. Please visit www.acer.com for more information
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© Press Release 2013
