Leading software firm seeks to cement gaming presence in region wide stores
December 4, 2006: Microsoft Gulf has announced the appointment of Red Entertainment distribution as "Games for Windows" distributor for the Middle East region. Red Entertainment Distribution will be responsible for promoting and distributing Microsoft's entire "Games for Windows" titles across the region.
The appointment of Red Entertainment distribution comes as Microsoft seeks to cement its presence in the Middle East's growing entertainment and gaming industry markets and ensure that gaming enthusiasts have easily and up to the minute access to its gaming projects. RED will work with major retailers in the Middle East to promote Microsoft "Games for Windows" products and will also provide special staff to counsel retailers on in-store display management.
"Microsoft's "Games for Windows" products, such as the well known Flight Simulator series, have enjoyed a high rate of success in the region. The potential in gaming markets in the Middle East has prompted us to invest in a long term partnership with Red Entertainment distribution, whose specialist knowledge of regional retail patterns will help Microsoft deliver its gaming products to a wider customer base," said Armagan Demir, Head of Entertainment & Devices Division, Microsoft Middle East.
The Microsoft "Games for Windows" range includes the high-definition Flight Simulator X that hit retail shelves in Middle East markets recently. The immersive game is the 10th edition in a successful franchise over 20 years old.
"We are delighted to add "Games for Windows" products to our portfolio, and will work towards generating strong market presence for the brand in co operation with major retailers. Microsoft has a strong history in games development and publishing, and we are looking forward to a sustained long term relationship that generates value for both partners," said Colin Brunton, Chairman, Red Entertainment Distribution.
This release is being released by Orient Planet on behalf of Microsoft's Entertainment & Devices Division.
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About Microsoft Gulf
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Gulf opened its Dubai-based headquarters in 1991. Microsoft Gulf today oversees Microsoft activities in Bahrain, Kuwait, Oman, Qatar, the UAE and Yemen. Microsoft Corporation's address on the World Wide Web is: www.microsoft.com Microsoft Middle East's Web site is: www.microsoft.com/middleeast
Microsoft contact:
Bahaa Issa
Dubai, United Arab Emirates
Tel: 00-9714-3917000
Fax: 00-9714-3917001
Email: bahaai@microsoft.com
Orient Planet
Orient Planet PR & Marketing Communications
Tel: +971 4 3988901
Fax: +971 4 3988941
Email: info@orientplanet.com
Website: www.orientplanet.com
© Press Release 2006
