ICT and CE-focused retailers and vendors from across the Middle East will gather later this month at the 5th annual Digital Consumer Channel (DCC) Middle East & Africa (MEA) event, which will take place from May 19th to 21st 2009. Merlin Digital will attend this event with a lifestyle technology product range that the company claims represents some of the most innovative consumer electronics kit available in the market today. Merlin reckons that its products also offer retailers a compelling margin proposition and a solid growth opportunity during the current economic conditions.
Rohit Bachani, group head MENA region at Merlin, says: "Associating with the Merlin brand lends an image of being at the cutting edge to the participating retailer. Merlin products have proven to be best sellers in their categories at international super stores such as Dubai Duty Free, Plug-Ins, Carrefour and CompuMe to name a few."
At DCC MEA, retailers will have the opportunity to review the latest products from the 50-plus vendors set to attend this year's event. With retailers attending from 15-plus countries, DCC MEA offers vendors insight into markets across the region and the opportunity to accelerate or improve their go-to-market retail strategy.
Merlin reckons that its products have a novelty effect, which can act as a magnet for foot traffic within a retail outlet. Merlin's portfolio covers a wide range of product areas including storage products, boys' toys and high-technology gifts, car multimedia and bluetooth products, digital photo frames, iPhone and iPod accessories, laptop stands and much more.
Merlin offers full merchandising support to retail partners and continues to launch new products on an ongoing basis. Full details of new products are made available on the company's e-commerce enabled website - www.merlin-digital.com - often accompanied by video clips. Merlin's business in the MEA region continues to grow at 15% per annum despite the current economic conditions.
The region's premier event for the consumer electronics (CE), communications and ICT retail channel continues to go from strength to strength, offering a compelling mix of one-on-one meetings, conference sessions, awards and networking opportunities for retailers, distributors and vendors.
The 'Middle East Retail Academy: 2009 Awards' Gala Dinner and live voting session will also take place at DCC MEA on 20th May 2009. The awards recognize excellence in the region's consumer electronics and IT retail channel. A total of 22 awards are up for grabs in 2009 with categories for vendors, retailers and distributors.
- Ends -
© Press Release 2009
