DUBAI : Merkle, ( www.merkleinc.com ) a leading technology-enabled, data-driven customer experience management company and part of dentsu, has been appointed by Sacred Groves to deliver and manage its communications and engagement strategy for its online programmes.

Sacred Groves, a start-up social enterprise with a unique proposition, new to the world of conservation, aims to enable millions of environmentally sensitive individuals and companies (Guardians) to support natural habitats all over the world. Merkle’s remit is to develop and implement a comprehensive performance marketing strategy that attracts this niche target audience to the platform and converts them into Guardians. The opportunity for the agency is to craft the marketing blueprint for an entirely new category that has no precedence anywhere in the world. By building and activating a performance strategy that helps drive brand awareness, improve consumer engagement and build long lasting personalised relationships with consumers Merkle and Sacred Groves will lay the path for at least 100,000 acres of natural habitats to be conserved by 2025.

Merkle was appointed because of its deep and nuanced expertise across digital channels, as well as award-winning and market-leading skills across paid search and social. By harnessing the power of data and analytics they will deliver a more addressable, personal and automated approach that that sets the standard for environmentally conscious global campaigns.

Vimal Badiani, head of Merkle, MENA, said: “We’re excited to partner with Sacred Groves to develop the aspirations of local communities in supporting sustainable community programs. This partnership only amplifies dentsu’s sustainability strategy further in the MENA region, as we aim to decarbonize the digital economy by achieving Net Zero emissions by 2030 and helping 1 billion people to make more sustainable choices. The concept, passion and technology carried by Sacred Groves is truly unique and we’re thrilled to make a meaningful impact supporting their brand on their mission to curb deforestation and forest degradation around the world.”

Vikram Krishna, founder of Sacred Groves, said: “We are delighted to partner with Merkle as we embark on our journey to protect natural habitats across the globe. Our aim is to leverage the latest technologies, analytics, conservation management practices and marketing solutions to reach out to environmentally sensitive individuals and companies all over the world. We are confident that with the deep commitment of Merkle to further the global Climate Change agenda, we will be able to create sustainable value for everyone.”

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About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com

About dentsu international

Part of dentsu, dentsu international is made up of six leadership brands – Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, and supported by its specialist brands.

Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists. www.dentsu.com 

About Sacred Groves 

Sacred Groves is a Community Interest Company (No. 12481036, incorporated in England and Wales) set up with the objective of protecting natural habitats. Their state-of-the-art systems have been built to enable individuals and businesses to seamlessly participate in the process of conservation. We aspire to involve millions of environmentally sensitive individuals and companies in conserving our Planet’s natural resources. Our platform makes the process of participation easy! In a few minutes natural habitats all over the world can be supported transparently and securely with the help of technology, while reducing the barriers of participation by making it affordable.

We intend to work with Governments to protect natural capital, unlock additional revenue streams to fund development, while maintaining all the positive environmental benefits of biodiverse habitats. We intend to supplement the development aspirations of local communities by supporting sustainable community programs and participating in employment generation efforts, thus reducing dependence on forests as a source of livelihood.

We believe that a lot of what we wish to achieve shall be delivered through collaboration with like-minded corporate partners who are actively working towards making a difference through sustainable business strategies. www.sacredgroves.earth 

 

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