Meliá Hotels International, the leading hotel company in Spain, is a global market-leader in the digitalization of the hotel industry with a strong focus on innovation to drive enhancements to the customer experience. The Company has now become one of the first businesses to integrate WhatsApp Business into their operations.
Meliá Hotels International will use the WhatsApp Business tool to send customers their booking confirmation number, hotel location and hotel contact number, should the customer elect to use this service. The Company anticipates that the tool will improve customer experience and strengthen consumer relationships with the brand.
Gabriel Escarrer, Vice President and CEO of Meliá Hotels International said: “Our customers want to connect quickly and easily with our business. It is part of our customer experience strategy to be present in all consumer-relevant channels, which includes WhatsApp. Adding WhatsApp to our communications portfolio also allows us to get closer to customers and drive innovation in the industry, two of the fundamental values of our company,"
WhatsApp is a simple, reliable and private way to talk with anyone in the world. More than 1,5 billion people in over 180 countries use WhatsApp to stay in touch with friends, family and businesses anytime, anywhere. WhatsApp Business helps companies and customers to connect quickly and easily, providing a new opportunity to better manage conversations with customers.
About Meliá Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide, as well as the absolute leader within the Spanish market, with more than 370 hotels (current portfolio and pipeline) throughout more than 40 countries and four continents, operated under the brands: Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSIDE by Meliá, Sol by Meliá and TRYP by Wyndham. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation (Merco Ranking) and one of the most attractive to work worldwide. Meliá Hotels International is included in the IBEX 35 Spanish stock market index. Follow Meliá Hotels International on Twitter @MeliáHotelsInt and Facebook Meliáhotelsinternational. www.Meliá.com.
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Duaa Radwan at PRCO Dubai
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