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- Bespoke exhibition from McLaren Automotive takes centre-stage at the Bahrain EXPO 2020 pavilion from December 12, 2021 until January 30, 2022
- The display features a modern depiction of Bahrain’s weaving heritage through McLaren’s advanced carbon fibre technology
- The all-new McLaren Artura joins the display as the latest supercar from the iconic British brand
McLaren Automotive, the British creator of luxury, high-performance supercars will be joining the Dubai EXPO 2020 with a bespoke “Weaving Innovation” exhibition, situated within the Bahrain country pavilion and paying homage to the country’s rich and long-standing weaving heritage. The display, which is proudly supported by Bahrain Mumtalakat Holding Company “Mumtalakat”, has officially opened on December 12, 2021 and will be accessible to the visitors of the world’s largest cultural gathering until January 30, 2022.
Since the formation of McLaren Racing in 1963, McLaren has been pushing the boundaries in the competitive world of Formula 1 and is famous for introducing the carbon fibre monocoque to the sport with the ground-breaking McLaren MP4/1 in 1981. Since then, McLaren has not made a race or road car that doesn’t benefit from this lightweight yet extremely strong material. The immersive display takes attendees on a journey which explores different phases of the carbon fibre creation process from racing through to the present-day McLaren Artura. The Artura is the brand’s first series production hybrid supercar, which is also the first to be built on a new carbon fibre structure called the McLaren Carbon Lightweight Architecture (MCLA).
The “Weaving Innovation” exhibition at the Bahrain Pavilion at Dubai EXPO 2020 features a number of independent platforms, which allows attendees to learn more about this ancient craft, as well as its influence on modern carbon fibre applications that enhance the safety and performance of McLaren’s supercars. Visitors also learn how McLaren continues to build on the principles of weaving and is exploring how its focus on saving vehicle weight is not only making its supercars deliver outstanding performance and energy efficiency in the age of electrification, but how those insights and technologies could be applied to other areas.
“McLaren is renowned as a pioneer and we have been pushing the boundaries of this lightweight, yet extremely durable material in automotive applications through our award-winning range of supercars including the all-new McLaren Artura. Our exhibit at the Bahrain Pavilion at EXPO 2020 gives visitors a chance to understand and experience carbon fibre at its limit and learn more about how the strength and beauty of this innovative material comes from studying and improving on weaving techniques from the past.”
Mohamed Fawzi, Market Director – Middle East & Africa, McLaren Automotive
For more information on McLaren Automotive’s retail locations in Middle East & Africa, as well as its award-winning supercars, including the all-new McLaren Artura, please visit: https://cars.mclaren.com/.
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About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance supercars.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
Launched in 2010, the company is now the largest part of the McLaren Group.
The company’s product portfolio of GT, supercar, Motorsport, and Ultimate models are retailed through over 85 retailers in 40 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.
Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hyper car, the McLaren P1™. In 2016, it announced a new hybrid hyper-GT and confirmed in 2018 that the next Ultimate car would be the Speedtail.
2019 saw McLaren launch the 600LT Spider, the new GT, and the track-only McLaren Senna GTR. It also unveiled the 620R and McLaren Elva before launching the 765LT the following year.
Most recently, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura.
The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed, and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first processes and will spearhead the brand’s electrified future.
McLaren Automotive also chooses to partner with like-minded, world-leading companies and organisations who push the boundaries in their respective fields. These include AkzoNobel, Ashurst, Dell Technologies, Gulf, Pirelli, Richard Mille, Plan International and Tumi.
About McLaren Group:
The McLaren Group is a global leader in luxury automotive and elite motorsports with a focus on its Automotive supercar and Racing businesses.
Founded in 1963 by racer, engineer and entrepreneur Bruce McLaren, the Group is formed of McLaren Automotive, which hand-builds lightweight supercars; and a majority stake in McLaren Racing which competes in the Formula 1 World Championship and INDYCAR in the US.
The Group is globally headquartered at the iconic McLaren Technology Centre in Woking, Surrey, England.
With a reputation for innovation and technological excellence, McLaren is one of the UK’s largest independent companies.
Further information:
Adam Gron
Regional PR & Marketing Manager – Middle East and Africa | McLaren Automotive Limited
Mobile: +973 (0) 66 398 339
Email: adam.gron@mclaren.com
Media website: www.cars.mclaren.press
Facebook: www.facebook.com/mclarenautomotive
Twitter: www.twitter.com/McLarenAuto
YouTube: www.youtube.com/mclarenautomotivetv
LinkedIn: www.linkedin.com/company/mclaren-automotive-ltd
© Press Release 2021
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