The outlets have introduced touchscreens to improve customer service

Cashless payment has been enabled

With the unveiling of 'Make your Choice', diners can create their own burger, adding or removing ingredients

Doha, Qatar – 14th March 2017

AlMana Restaurants & Food Co. the owner and operator of McDonald’s franchise in Qatar announced that the fast food chain's Qatar operations  currently occupy a prominent place in the society. The outlets here have adopted several technological solutions that revolve around mobile commerce and smartphone apps. These systems offer patrons a distinctive dining experience either while visiting the outlets or while placing order through its website or communicating through social media channels.

McDonald's is using technology to provide a variety of services that cater to the different needs of its customers. This move is aimed at making their life easier and effortless and give them a better experience and this is also what lies behind the vision of McDonald’s as a brand.

In line with this, McDonald’s Qatar outlets offer free WiFi facility to all their customers where they can enjoy Internet connection via the supernet network during their visits to the number one fast food chain in Qatar. Moreover, McDonald’s Qatar has adopted the cashless solution for all those who prefer using their debit or credit cards instead of cash. This has been enabled in collaboration with MasterCard, and positioned it as the first fast food chain to adopt this move. This is part of its ongoing initiative to improve customers' experience by providing the best solutions and services in its class, either by paying at the branches or while ordering from the website www.mcdelivery.qa .

To further improve customer experience, McDonald’s Qatar has unveiled touchscreens at a few of its outlets. The “Make your choice” concept has also been introduced to put more selections into its customers' hands. With this they can customise their orders  from a pre-selected menu that includes a lot of varieties. This is all set to change the concept of fast food, as the payment can be made using electronic cards and save a customer's time.

Earlier, McDonald’s Qatar launched its mobile application supporting both iOS and Android. This enabled customers to place their orders, pay using electronic cards and trace their order from the time it leaves the store till it reaches them.

On this occasion, Fadi Rizk, General Manager at AlMana Restaurants & Food Co. – McDonald’s Qatar said: "By adopting the latest technological solutions, we aim to provide a unique and distinctive experience to our customers in Qatar. We have achieved several milestones since our inception, and we look forward to growing further. This will increase our outlets in the country, and meet our ambitious plans of retaining our position as a leading player in the local market."

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© Press Release 2017