SMB Partner Specialization Addresses Unique Needs of SMB Customers

Dubai, United Arab Emirates. - June 20, 2011 -McAfee is making significant investments to enable partners to sell McAfee security solutions to Small and Mid-size Businesses (SMB). In response to a worldwide opportunity of more than $7 billion for SMB security solutions, McAfee is launching the SMB Specialization within the McAfee SecurityAlliance program (MSA) to enable partners to improve profitability while addressing the unique needs of SMB customers.

The McAfee SMB specialization is a robust program that empowers partners to sell targeted security solutions to customers with less than 250 employees. By enrolling in this specialization, partners can offer their customers email, web, data and endpoint security solutions, with on-premise or SaaS delivery models. With this new program partners can take advantage of a monthly billing option, a full range of enablement tools, turnkey marketing programs, and dedicated resources. This specialization is supported by the Partner Acceleration Resource Center (PARC), a dedicated online resource center which provides McAfee SMB partners 24x7access to the information needed by channel partners to more easily drive new SMB business and expand existing business with SMB customers.

Drive More Revenue: The PARC provides quick and easy access to SMB specific information including product overviews, tutorials, best practices, sales tools, and marketing campaigns. Partners will find product tutorials on purpose-built McAfee SMB solutions as well as product briefings by McAfee experts.  

Simple Sales Enablement: The PARC includes tools and turnkey sales accelerations kits that utilize McAfee best practices in demand creation. McAfee has created powerful tools to help increase a partner's status as a trusted security advisor.

Increased Profitability: Enhanced McAfee Rewards and margin programs have been created uniquely for SMB partners. Streamlined deal registration allows partners to accelerate the sales cycle. Additionally, broad upsell and cross-sell opportunities with proven solutions and services from a single, trusted vendor help partners be more profitable and extend their customer reach.

"McAfee is committed to expanding business opportunities for McAfee SecurityAlliance Partners," said Alex Thurber, senior vice president of worldwide channels at McAfee.  "The growing SMB space offers attractive cross-sell, up-sell, and service revenue opportunities for our partners.  With the McAfee SMB Specialization--the most robust program to sell security to the SMB customer, partners can simplify and accelerate their success in the SMB space."

McAfee embraces the channel as an extension of its own internal sales organization. The SMB customer wants a local reseller who knows their unique business needs. With the launch of the PARC and the SMB Specialization, McAfee now has an faster way to scale and enable the tens of thousands of distributors and resellers worldwide, and to address and tackle the important security issues of the small and medium sized business.

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About McAfee
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world's largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by its unrivaled Global Threat Intelligence, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee is relentlessly focused on constantly finding new ways to keep our customers safe.http://www.mcafee.com

Contacts:
Isabell Unseld
McAfee, Inc
+49 89 3707 0  
Isabell_Unseld@McAfee.com

Elamin Saad
Impact Porter Novelli
On behalf of McAfee
Tel: +971 4 330 4030
Fax: +971 4 330 4031
e.saad@ipn.ae

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© Press Release 2011