MBC and Toytriangle (TTC) Bring Jungle to Life

-Strategic Partnership Takes On-Screen Success onto New Platform -

Dubai, 30 April 2008: MBC3's groundbreaking kid's reality show, Eish Safari is set to become an even bigger part of kids' lives in the region next month, when a vast selection of top-quality Eish Safari branded toys, games, stationery and homeware is launched through retailers across the Middle East.

MBC Group, the region's largest media broadcasting company, has signed a partnership agreement with Toytriangle Middle East, granting the toy company the master licencing rights for the production of the Eish Safari branded products. The range, comprising hundreds of items, will include everything from duvet covers to electronic games, and from colourful crockery to funky bikes.

Norman MacDonald, Director of Merchandising & Licencing, MBC Group commented: "Eish Safari is now in its third season on MBC3, generating huge audiences throughout the Arab world, and developing into a brand that is now mature enough to extend beyond our screens and onto new platforms. We are delighted to confirm our partnership with Toytriangle, and have great confidence in the future success of this initiative."

Chief Executive Officer of Toytriangle Middle East, Sabri Al Kathiry said: "Toytriangle has been the leading producer, marketer and distributor of toys in the Middle East for more than 15 years, and has earned a reputation in the industry for top quality toys and merchandise. The Eish Safari project is the beginning of what we hope will be a long and extremely successful association with MBC."

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About mbc Group
mbc Group was established in 1991 as the first pan-Arab free-to-air satellite broadcasting company in the Arab World. Over the past 16 years, mbc has grown to become a global media group that enriches people's lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, mbc Group includes 6 television channels: mbc1 (general family entertainment), mbc2 (24-hour movies), mbc3 (children's entertainment), mbc4 (entertainment for new Arab women), MBC Action (action series and movies), and Al Arabiya (the 24-hour Arabic language news channel); two radio stations: mbc FM (Gulf music), and panorama fm (contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit, and Middle East News agency (MEN), a news gathering agency. It has also several online platforms: www.mbc.net, www.alarabiya.net, and www.alaswaq.net.

About Toytriangle Company Middle East (TTC)
Toytriangle (TTC) is a world-leading innovator and provider of toy products for the Middle East region. TTC also provides individual products and complete character-branded products and solutions for young consumers between 0-19 years. TTC is only ISO certified toy company in the Middle East. The company stands for logistics and distribution as its strengths. TTC is the operational headquarters for toys and children's products in this region, and is based in Jeddah.

MBC Contact:
Alia Atcha
Tel: (009714) 391 9999
Fax: (009714) 391 8176
Email: alia.atcha@mbc.ae

TTC Contact:
Ibrahim Baig
Toytriangle Middle East
Tel: (00966 2 674 3737)
Fax: (00966 2 674 3636)
Email: baig@toytriangle.com