Maxtor Middle East & Africa expansion plans for the region are driven by a winning customer-centric approach
Dubai, UAE - Over the last year, Maxtor Middle East & Africa has experienced several developments in terms of market segmentation, channel partner network, and customer support infrastructure. Improved market intelligence combined with a focus on specific product groups - Enterprise, Desktop and Branded products (external consumer storage solutions) - have enabled Maxtor to offer a more customer-centric service to its customers in the region, providing them with innovative solutions that cater to their specific storage needs.
"With the aid of key market intelligence and working closely with our partners on the ground, we have refined our business strategy for the region to ensure that Maxtor is strongly positioned to meet & exceed the storage needs of end users in the Middle East & Africa market," said Rajeev Mukul, GM, Maxtor Middle East & Africa.
One element of Maxtor's new business strategy involves having specialized partners in place to address customer storage needs in a more focused way. The recent appointments of Maxtor's first retail partner in the UAE, Delta Business Products and Jarir Bookstore in Kingdom of Saudi Arabia are a testament to this.
In addition, Maxtor has started to appoint 'in-country' distribution partners, M.A.S in Egypt and Jarir Bookstore in KSA being the most recent. More retail & in-country partner appointments are in the pipeline. Maxtor's regional distributors, Almasa & FDC (ME region), Sahara (Africa), and TechData & eSys (global) are strengthening their own presence in individual countries within their market coverage.
In tandem, Maxtor is working closely with its distributors to design & execute marketing activities which are customized for the region. As part of its customer education and training effort, Maxtor MEA are in the process of conducting a number of product seminars and workshops in association with its channel partners to address the needs of sales personnel, technical support staff and end users.
Maxtor MEA also identified that the customer support & warranty process needed improvement in the region, which resulted in the establishment of Maxtor RMA (Return Material Authorization) collection in Jebel Ali Free Zone in May 2005. This center is designed to facilitate the process for distributors to send defective products within the UAE for faster processing of warranty claims.
Maxtor offers an extensive line of reliable storage solutions to help store the digital world and its regional plans are on track, ensuring that they are more easily accessible to customers across the MEA. Maxtor ATA hard drives provide storage solutions for personal and entertainment applications, SMBs and the enterprise. Atlas SCSI and SAS drives provide users with high capacity, leading performance and rock-solid reliability required by today's larger and faster servers, workstations and storage subsystems.
Maxtor's leading Branded Products comprise of a wide range of external hard drives, offering users secure and simple data backup options. The OneTouch II family offer high-performance, high-capacity storage & backup systems for home, personal and office use. Attaching the Maxtor Shared Storage external drive to the network in a home or small office is simple and economical way for users to share their files. Maxtor external network drives offer a winning combination of capacity, simplicity of use, privacy & security for users' valuable digital data.
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About Maxtor
Maxtor Corporation (www.maxtor.com) is one of the world's leading suppliers of hard disk drives and consumer storage solutions. The company has an expansive line of storage products for desktop computers, storage systems, high-performance Intel-based servers, and consumer electronics. Maxtor has a reputation as a proven market leader, built by consistently providing high-quality products, services and support for its customers. Maxtor and its products can be found at www.maxtor.com or by calling toll-free (800) 2-MAXTOR. Maxtor is traded on the New York Stock Exchange under the symbol MXO.
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Sawsan Ghanem
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© Press Release 2005
