Doha- December 22nd 2016

Alfardan Sports Motors, the official dealer of Maserati in Qatar, is pleased to report an unprecedented increase in demand of the Levante, following its much-anticipated debut in the country earlier this year. The model has quickly become a preferred vehicle of choice in the luxury SUV segment, for clients seeking exceptional on-road and off-road capability alongside day-to-day comfort and practicality.

The introduction of the new model has not only led to a 38% increase in Maserati sales in August across the Middle East, India & Africa region, but has also secured, in Qatar, an order bank of 4 months as well as a waiting period of 4 months for special orders.

Commenting on the success of the car, Charly Dagher, General Manager of Maserati Qatar at Alfardan Sports Motors, said: “We are extremely delighted with the phenomenal response the Levante has received among our clients in Qatar. As the Maserati’s first SUV, the car has set a unique benchmark in the segment. Both variants – the Levante and the Levante S – are in roughly equal demand. The GCC is a very significant market for the Maserati SUV, as clients are particularly keen on exploring off-road terrains as well as sporty on-road capabilities.”

By tapping into the largest luxury segment of the automobile industry, the Levante introduces a new concept to the SUV world, delivering best in class comfort even on rough terrains. Its distinctive design combines spaciousness and coupé lines, while its range of cutting-edge technology administers new levels of safety and entertainment on the road.

Available in two variants – the Levante and the Levante S – the model’s sporty demeanour is powered by the Maserati 3-litre V6 engine with twin turbo. The top of the range Levante S with 430hp makes it to 100km/h in just 5.2” and has a top speed of 264 km/h. The 350hp Levante achieves the 0-100 km/h sprint in 6.0” and a 251km/h top speed. Both versions adopt an eight-speed automatic ZF gearbox with a choice of drive modes: Normal, I.C.E., Sport or Off-road.

The Levante is available at the luxurious Maserati showroom located at The Pearl-Qatar.

-Ends-

Maserati is an Italian luxury car manufacturer which was established on December 1, 1914, in Bologna (Italy) by its founder Alfieri Maserati and his brothers. Their passion and talent contributed to the company DNA: innovation, excellence, and challenge, which are reflected in the brand’s claim “The absolute opposite of ordinary”. Today, the company's headquarters and main production location are in Modena (Italy). A second state-of-the-art production location, based on the highest quality standards of the World Class Manufacturing (WCM) concept, was inaugurated in Grugliasco, near Turin (Italy), in 2013. Maserati has been owned by the Italian car giant Fiat S.p.A. – now Fiat Chrysler Automobiles – since 1993.

Its emblem, the trident, was inspired by the fountain on the Piazza del Nettuno in the center of Bologna (Italy). It is a symbol that ties together the brothers, their hometown, and the artistry and craftsmanship for which Bologna and Emilia-Romagna are known.

Through major investments into product development, production facilities as well as its worldwide dealer network, Maserati has hit a turning point. In addition to the successful GranTurismo and GranCabrio ranges, the latest generation of Maserati’s flagship sedan, the Quattroporte, and the new sports executive sedan, the Ghibli, provide the cornerstones to the brand’s strategy of producing some 70,000 units annually and gaining a significantly strengthened presence in the global luxury car market.

© Press Release 2016