First business school to launch and broadcast on OneTVO platform (www.onetvo.com/mbs)
16 August 2010 (Dubai, UAE): Manchester Business School (MBS) in the Middle East has become the first business school and academic institution in the UAE and GCC region to have high quality content exclusively created, filmed, produced and broadcast on OneTVO - the global online television organization and corporate communications platform, based in Abu Dhabi. MBS TV (www.onetvo.com/mbs) is pioneering the online TV approach, as a leading international business school which is co-creating content with OneTVO and leveraging the power of digital web-based television technology to educate, inform and inspire more people.
MBS initially approached OneTVO to communicate the 2010 Manchester Innovation Award for Emiratis, which aims to encourage Emirati entrepreneurs and business-minded people to submit innovative ideas for new businesses that benefit the UAE.
Speaking about the launch of MBS TV, Randa Bessiso, MBS Director - Middle East, said: "Manchester Business School has developed a strong presence in the Middle East with over 800 students - all working professionals - studying MBA programmes with us. We have just announced the 2010 Manchester Innovation Award for Emiratis and what better way to communicate this than through an innovative online platform such as OneTVO."
OneTVO is working on a variety of TV shows and corporate TV projects, according to Reg Athwal, Co-founder and Chairman of OneTVO. "MBS TV is the first academic/educational institution for whom we have developed high quality content exclusively broadcast on OneTVO. We have already been working with a UAE based training and event management company, and we have generated a lot of interest in the medium, which can integrate a wide variety of multimedia content."
The MBS Middle East International Executive Centre became the largest in the school's international network in July 2009. The Middle East centre - based in Dubai Knowledge Village - is the largest of the school's seven international executive centres outside the UK (Hong Kong, Singapore, Shanghai, Malaysia, Brazil, Miami and the Middle East).
The MBS Worldwide Middle East centre offers four, part-time, post experience MBA programmes for working professionals - Global MBA , MBA for Engineering Business Managers, MBA for Financial Managers and Finance Professionals and MBA for Construction Executives
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About Manchester Business School
Manchester Business School is the UK's largest campus-based business and management school. It provides a comprehensive range of undergraduate, postgraduate and custom-made executive programmes, for organisations from both the private and public sectors. Manchester Business School holds triple MBA accreditation - AMBA, EQUIS, AACSB. All successful MBA students are awarded a degree by the University of Manchester and no distinction is made between the different learning formats - all have reached the same high standard expected of a Manchester MBA.
www.mbs.ac.uk
About OneTVO
OneTVO is a dynamic new media television company that has developed a global corporate communications television platform that creates, films, produces, uploads, broadcasts, distributes and markets high quality content in the form of branded television channels linked to television shows and info-videos to 'show what matters' in 103 countries. OneTVO has four main pillars and business divisions to its operation that include: Creative, Production, Digital and Education. OneTVO has a local-to-global broadcasting service, which is utilizing WebTV and soon the latest in MobileTV and IPTV technologies. OneTVO operates as a free-view platform to reach millions of potential viewers. In addition, OneTVO has a creative division that creates formats for new television shows and partners with broadcasters and television networks.
OneTVO's purpose is to 'show what matters' by creating high-quality content that impacts individuals, communities, businesses and organizations of all sizes around the world. During 2008 to 2010 OneTVO created, filmed, produced, uploaded and marketed 50 individual television show episodes and corporate info-videos via the OneTVO global online digital platform. In 2009, OneTVO attracted 103,600 unique viewers and in 2010 forecasting 1.3 million viewers and 10+ million in 2011. Viewers are coming in from 103 countries with 61% on average coming every month from the GCC region. OneTVO's vision is to 'show what matters' and create 240+ award winning television shows and branded corporate television channels with clients and partners in 24 countries around the world by 2024, and reach millions of people anytime, anyplace and anywhere who are using different types of devices to view their content from their home, desktop to mobile 24 hours a day.
OneTVO was established in Abu Dhabi in 2007 with its digital platform soft-launching on the 16th November 2008. OneTVO was incubated by Maestro Commercial Enterprises LLC and received seed funding from the Sheikh Khalifa Fund and Government of Abu Dhabi, United Arab Emirates in November 2007. OneTVO is the brainchild of two entrepreneurs - Mr. Ali Alsaloom from Abu Dhabi (UAE national) and Mr. Reg Athwal from Dubai (British expatriate). In 2010, Ali Alsaloom, Co-Founder of OneTVO and Creator of the 'Ask-Ali' brand, was awarded the Khalifa Fund Business Award 2010, presented directly by HRH General Sheikh Mohammed bin Zayed bin Sultan Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces.
www.onetvo.com
info@onetvo.com
Issued on behalf of MBS by WPR (ME) Limited.
For more information, please contact:
Jonathan Walsh/Vanessa Payne
WPR
Tel: + 971 50 4588610
+ 971 50 4588610
Email: jon@wprme.com
© Press Release 2010
