M&C Saatchi has topped a list of the 10 most successful agencies of the past decade, after acquiring accounts totalling $700 million over that period, according to an analysis compiled for Media.
This achievement crowns a top performance in the first half of the decade, strongly maintained in the second five-year period, thanks to a number of key clients, such as Qantas, ANZ, Woolworths and Optus.
The top 10 list was compiled by an independent consultation firm that measured the agency's ability to win new contracts, retain current and old contracts, and the overall advertising and marketing expenditure for the agency's clients each year over a 10-year span. In the past decade, over $5.3 billion worth of contracts were transferred between different agencies.
From his side, Mr. Eli Khoury, Chief Executive Officer of M&C Saatchi Group MENA said "we started this unique partnership with the Saatchi brand founders almost 18 years ago, and today we reunite again, after a split-up of 10 years. This is unquestionably due to the shared philosophy and vision that we have, which is proficiency in all its forms, and the path towards continuous progress and growth. This achievement is nothing but another evidence of the successful vision M&C Saatchi embraces, to always deliver the best performance. This reward was not a surprise for us; our network is known to be the hub of the most dedicated talents and skills. M&C Saatchi topped the list from 2005 till 2009, and that of course came as a result of the participation of the innovative founders of the brand, their contribution to develop it for the long run, and the continuous hard work of M&C Saatchi's team, with their dedication to perfection."
"M&C Saatchi Middle East and North Africa witnessed a substantial improvement in performance on the overall practical levels, keeping in mind that our main winning principals are maintaining existing clients and focusing on the development, enhancement and innovation of their businesses, acquiring a higher percentage of their advertising expenditure, negotiating with suppliers on their behalf, and utilizing smart client relationship management," added Mr. Khoury.
M&C Saatchi was formed in January 1995 by brothers Maurice and Charles Saatchi, and following M&C's launch in 1995, Adweek referred to the company as 'the fastest growing start-up in the history of advertising'."
M&C Saatchi is considered to be one of the largest advertising networks in the world with more than 25 offices worldwide across more than 18 countries, with a network of over 1000 employees. The M&C Saatchi client list includes a number of premium international brands, such as GSK, Royal Bank of Scotland, Sara Lee, Hyundai, Yum foods, Yves Rocher, ANZ, Pernod Ricard, Coca-Cola, Porsche, Qantas, and Reebok, to name a few.
The M&C Saatchi list of services includes Advertising, Brand Management Consultancy, Corporate Identity Design, Digital Marketing, Direct Marketing, PR, Social Media, Internal Environment Design, and Sales Promotion.
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© Press Release 2010
