Mamas & Papas, the international designer nursery brand, announces the opening of their fifth store in the Middle East within the prestigious Villagio Shopping Mall in Doha, Qatar.
Villagio Mall is a unique development crafted to reflect Venetian architecture and features 220 units over 150,000 square metres, making it the largest retail space in Qatar. The Italian themed shopping centre has already established itself as a popular destination for both tourists and locals alike and the unique Mall design provides an unforgettable experience including a gondola ride on water filled canals through the shopping avenues for the less energetic visitor.
The Mamas & Papas store offers two floors over 7, 200 square feet of retail space is already attracting visits by the Qatari elite.
This new store opening expands the retail estate of the Mamas & Papas brand across the Middle East and is the third country within the territory to host this prominent store roll out programmes by the UK-based brand. The retail operation is managed by franchise operator, Al Tayer Group who successfully launched the nursery brand in the United Arab Emirates and Kuwait with further plans to roll out stores in 7 more major locations across the region in coming months.
Commenting on the international activity Allen Hill, Associate International Franchise Director said of the launch,
"The momentum of the brand in the Middle East is phenomenal and is reflective of the global appeal of the Mamas & Papas concept and mirrors the rush by international franchise operators to open stores in their territories. Since the launch of Mamas & Papas in the region Al Tayer Group witnessed each store opening out perform the last in terms of footfall and basket size and meeting the high demand by the domestic customer for the latest trends of maternity fashion, interior décor and pushchairs.
Mamas & Papas is one of the most original and distinctive brands in the world and customers as well as franchise partners want that point of difference in their home cities. They want an exclusive boutique brand offering with a great store and service experience that can deliver great design and quality. Mamas & Papas has invested in the operational infrastructure as well as the design talent to meet that need."
Further store openings in Bahrain and Dubai are programmed for launch in the first quarter of 2008.
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About Mamas & Papas
Mamas & Papas is a family owned business based in Huddersfield, West Yorkshire - United Kingdom and is currently celebrating 27 years of trading. The Villagio Mall launch marks another jewel in their international retail estate and commemorates the ongoing success of a business that started as a small independent nursery specialist in 1981 and which now enjoys 32 stores in the UK with further launches planned for 2008. Mamas & Papas currently has 1,100 staff, over 2500 products in the range and had a turnover of over 130 million pounds sterling in 2007.
"When we first came to the nursery industry and we were looking for products for our first child, we were surprised at the very few concessions to style and fashion. We believe that these elements, along with comfort and safety should be inherent in every Mamas & Papas product.
We always strive to understand and anticipate the needs of pregnant women and their partners, their babies and young children to facilitate the design and development of a range of innovative and stylish nursery related products.
By anticipating the ever changing needs of the pregnant mother and their families whilst remaining true to our core values, we are proud to be the UK's number one nursery brand. Welcome to our world".
- David & Luisa Scacchetti
About Al Tayer Group:
Al Tayer Group is a diversified regional business established in 1979 with its headquarters in Dubai, UAE. Since its inception, the Group has grown rapidly and currently operates in 11 countries in the Middle-East with over 4000 employees of 70 nationalities. It has built leading operations in multiple sectors, including automotive, fashion, watches & jewellery, perfumes & cosmetics, furniture, logistics, publishing, wholesale & distribution, services and engineering.
Al Tayer Group represents over 600 global leading brands that span from Ferrari, Ford, Land Rover and Jaguar, among others, in the automotive sector to the likes of La Prairie, Guerlain, Ferragamo and Hermès in perfumes & cosmetics, Almaz by Momo, Galler and Emporio Armani Café in food & beverage and Danzas in logistics.
In luxury retail, Al Tayer Group has firmly anchored its position as the leader in the Middle East through the representation of major brands such as Harvey Nichols, the Armani Group, the Gucci Group, Pucci, Bvlgari, and Boucheron, to name but a mere few. In addition, the Group has created and built a network of dedicated home-grown retail chains in fashion, jewellery & watches, perfumes & cosmetics, as well as interiors & furnishings. Complementing its position in luxury retail, the Group's portfolio also includes leading lifestyle brands such as Gap and Banana Republic.
Mamas & Papas has international stores in Abu Dhabi, Dubai, Kuwait City and Doha as well as retail presence in the Far East, Australasia, North America and Europe.
Mamas & Papas has 32 stores throughout the UK and Ireland in Basingstoke, Brent Cross, Birmingham, Bristol, Cheshire Oaks, Cheshunt, Dublin - Blanchardstown, Dublin - Dundrum, Edinburgh, Gateshead, Glasgow, Hanley, Huddersfield, Ipswich, Leeds, Liverpool, Manchester, Milton Keynes, Northampton, Norwich, Orpington, Preston, Reading, Romford, Sheffield, Stockton, Solihull, Southampton, Staines, Watford, York and Regent Street, London.
For images, samples of further information please contact
Telephone: 01484 438200
email: press@mamasandpapas.com
© Press Release 2008
