Dubai: Region’s leading hypermarket and supermarket chain Lulu Group has become the first major retailers to sign up on Empay, the world’s first contactless lifestyle payment ecosystem with instant credit. Empay, designed and developed within the UAE’s Smart Government program framework, is a payment application for secure and cashless transactions.

The agreement was signed at Department of Economic Development, Dubai between Ali Ibrahim, Chairman, Empay and Salim MA, Director of Lulu Group in the presence of H.E. Sami Al Qamzi, Director General of Department of Economic Development; James K Varghese, Director of Lulu Group International, Muna Al Qassab, CEO Empay and Gigi George Koshy, Deputy CEO and CPO of Empay.

Lulu Customers can now use Empay for safe and contactless Tap and Go payments while shopping at all of Lulu’s 250 plus stores worldwide. Apart from Tap and Go, users can also make various in-app payments like government payments, online food ordering, education payments, utility bill payments and so much more.  In addition to this, Empay will provide instant credit facility to people who are in need of funds for making various payments without having to visit banks and complete long formalities and paperwork.

The partnership will set the course for the new age shopping and payment. Empay will also have exciting offers and deals for Lulu shoppers in the days to come. The UAE residents can freely download the super app from Google Play store or iOS App store, register in just two minutes and avail a Master Card powered Digital card within the app.

Commenting on the partnership, Mr. Ali Ibrahim, Deputy Director General of Dubai Economy and Chairman of Empay, said: “It’s our honour to announce a compatible partnership of Empay with the biggest retail chain in the region – Lulu Group. Our multi-faceted, cashless and secure payment system to build a convenient and safe platform for reaching a larger diaspora of audience. We now bring Lulu to your fingertips”.

Salim MA, Director of Lulu Group, said: “We are really excited to join hands with Empay in providing a cash-less & contact-less payment option for our shoppers. It has been our constant endeavor to come up with innovative, convenient and safe shopping experience both in-store & online. The fact that Empay is developed under the patronage of DED makes us proud to be among the first major retailers to offers this service to our shoppers”.

Muna Al Qassab, Chief Executive Officer at Empay, said, “Empay prides in signing a great opportunity with the most prestigious retail chain in our region – Lulu, such that we are able to cater to a larger audience that enjoy buying groceries, purchasing products and much more with just a tap of the button. Lulu shopping is now simple, smart, fast and secure”.


About Empay

Empay is the world’s first contactless lifestyle payment ecosystem with instant credit, launched in Dubai. Empay enables its users to make contactless, in-app lifestyle payments & will provide Instant Line of Credit in a secure and convenient manner. This next-generation solution converges all paying ​habits into one platform to deliver a seamless and contactless payment experience. For more information, please log in to  

For media queries, please contact:
Empay Marketing Team
Dubai, UAE.
Tel: +9714 5741333 

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