Dubai: The 24th edition of Dubai Summer Surprises (DSS) is living up to the festival’s much-loved reputation for being the biggest shopping celebration with the best prizes!

Taking place until 4 September, the summer-long event brings together the city’s retail, hospitality and entertainment sectors to offer residents and visitors the opportunity to enjoy superb savings and promotions as well as walk away with amazing rewards.

This year’s DSS has already given away millions of shopping points, cash prizes and luxury cars to shoppers at Dubai’s malls, stores and outlets since the festival started on 1 July. The DSS fun isn’t slowing down, with plenty of time left to shop, save and win.

This DSS, customers at Pan Emirates can win a brand-new furnished apartment worth AED1.1 million in Al Habtoor City with the Shop & Win Your Dream Home promotion. The life-changing prize is open to all shoppers enjoying DSS savings of up to 70 per cent at Pan Emirates stores around the city until 31 August.

Combining great food at exciting venues with the opportunity to pick up super prizes, the DSS Dine & Win promotion is the perfect event for families, friends and everyone who loves food and fun! Taking place until 4 September, diners who spend AED100 at Dine & Win eateries will be entered into a raffle to win ZOMATO membership and RAK Bank gift cards loaded with AED200. Participating venues are located at the: Al Bustan Centre, Al Ghurair Centre, Al Warqa City Mall, Al Khail Gate Community, BurJuman, Binsougat Centre, Bay Avenue, Dubai Outlet Mall, Mudon Community, Oasis Mall and Shurooq Community Centre. Diners and families can also visit venues at Reef Mall, Times Square Centre, Union Cooperative Al Quoz, Wasl Vita, Dar Wasl, Wasl 51 and Souk Madinat Jumeirah.

From 4 to 7 August, four Emirates Skywards Members can each win 250,000 skywards each, a total of one million Skywards Miles will be given away in total. The Skywards Everyday 1 Million Miles Prize Draw will see members earn one tier mile for every AED5 spent on everyday essentials. Plus for every 10 tier miles earned and AED50 spent, they will be automatically entered into a draw for one million Skywards Miles. The promotion is open to new and existing Emirates Skywards members and is valid on spends at 300+ partner venues and 1,500+ outlets including luxury shopping, fine and casual dining, beauty and wellness and much more.

Until 4 September, residents and visitors shopping for jewellery, watches or accessories can enjoy big savings and the chance to bag AED5,000 gift vouchers with the DSS Save More When You Shop More with 1915 by Seddiqi & Sons promotion. Customers who buy any one watch or accessory will receive 25 per cent off, with savings rising to 30 per cent if two watches or accessories are purchased and 35 per cent off for three watches or accessories. Two lucky shoppers will also win AED5,000 in gift vouchers for 1915 By Sedidqi & Sons each week, with four winners announced on the final week of DSS. A total of AED100,000 will be given away over the summer, and participating stores include 1915 by Seddiqi & Sons at BurJuman and Dubai Marina Mall, Seddiqi & Sons at The Dubai Mall and City Centre Mirdif, Guess Watches Boutique at Mall of the Emirates, Guess Watches & GC at City Centre Deira and Guess Boutique at BurJuman.

The Modesh Daily Jackpot will reward fortunate shoppers with daily prizes of AED10,000 until 7 August. Customers who spend a minimum of AED200 at Ibn Battuta Mall and Nakheel Mall and scan their receipts at the Customer Service Desk will be entered into the prize to take home AED10,000 in cash.

It wouldn’t be DSS without a luxury car giveaway! This year’s festival has already presented two fortunate shoppers with brand new Infiniti Q50 cars, with four more to be won as part of the DSS Shop & Win promotion. Customers who spend AED200 at participating malls are entered into a digital raffle, with upcoming prize draws scheduled for 23 & 30 July and 6 & 14 August. Participating malls include: Al Bustan Centre, Al Ghurair Centre, Al Warqa City Mall, Al Khail Gate Community, BurJuman, Binsougat Centre, Bay Avenue, Dubai Outlet Mall, Mudon Community, Oasis Mall, Shurooq Community Centre, Reef Mall, Times Square Centre, Union Cooperative Al Quoz, Wasl Vita, Dar Wasl, Wasl 51, Souk Madinat Jumeirah, Crown Mall and Central Mall.

The DSS Mercedes Mega Raffle gives residents and visitors who buy a special AED150 coupon at ENOC and EPCO petrol stations, ZOOM stores and stands in malls and other venues a chance to drive off in their very own 2021 Mercedes C200 and gain AED25,000. The raffle, which runs until 25 September, is also available online at

The Dubai Gold & Jewellery Group’s (DGJG) City of Gold promotion offers shoppers three ways to buy jewellery and win a share of AED10,000 in gift vouchers. Offer One includes up to 50 per cent off making charges on select jewellery collections, while  Offer Two has 75 per cent off selected diamond jewellery, pearls and watches. Offer Three provides shoppers with free gifts with every purchase of jewellery valued over a specific amount. Customers who spend more than AED500 on gold or jewellery are entered into a draw to win AED10,000 in vouchers, with 15 winners announced up to 10 August.

Running throughout the retail festival, the ever-popular DSS SHARE Millionaire promotion gives shoppers who spend AED300 or more at Majid Al Futtaim malls, including Mall of the Emirates, City Centre Mirdif, City Centre Deira and City Centre Me’aisem, a chance to become a weekly winner of one million SHARE points. To enter, customers can either use their SHARE wallet or scan their shopping receipts using the app. Weekly prize draws will take place on 25 July and on 1, 8, 15, 22 & 29 August and 7 September.

Organised by Dubai Festivals and Retail Establishment (DFRE), every venue, mall and store taking part in DSS follow all of the important health and safety rules, including social distancing and the wearing of masks at all times.

Dubai Summer Surprises is supported by Key Sponsor RAKBANK MasterCard and Strategic Partners which include: Al Futtaim Group (Dubai Festival City Mall and Dubai Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Dubai Holding, Emirates Airline, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex and Nakheel (Ibn Battuta Mall, The Pointe, Nakheel Mall, Dragon Mart 2).

For more information, log onto the website or follow @DSSsocial for the latest information.

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About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

About Dubai Festivals and Retail Establishment

The Dubai Festivals and Retail Establishment (DFRE) is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.

For further information, please contact:
Dubai Tourism  

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